Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Rowland T. Moriarty"'
Publikováno v:
Journal of Marketing. 56:72-82
In mature industrial markets, segmenting customers on size, industry, or product benefits alone is rarely sufficient. Customer behavior in terms of tradeoffs between price and service is an important additional criterion. The authors offer a framewor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1a61a577332151bd56c8e4f61835cc2d
https://doi.org/10.1177/002224299205600406
https://doi.org/10.1177/002224299205600406
Autor:
Gordon Swartz, Rowland T. Moriarty Jr
Describes whether the company adopts the price-flex policy described in the (A) and (B) cases.
Autor:
Gordon Swartz, Rowland T. Moriarty Jr
Fortis'packaging division president makes a final decision on the price-flex policy.
Fortis Industries'packaging division manufactures steel and plastic strapping. In 2007, the company underwent a leveraged buyout. The case focuses on the packaging division's need to maintain high profitability in a declining market for steel strappi
Autor:
Gordon Swartz, Rowland T. Moriarty Jr
Describes whether the company adopts the price-flex policy discussed in the (A) case. Price increase in steel strapping raw materials is rescinded by steel industry.
Publikováno v:
Journal of Marketing Research. 19:182-191
Though the concept of a multiperson decision making unit (DMU) has been widely accepted in principle, very few empirical studies have surveyed all members of the DMU. In those few studies which have surveyed multiple decision participants, data were
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0a4af44ee09de6fb527206ba23564d36
https://doi.org/10.1177/002224378201900202
https://doi.org/10.1177/002224378201900202
Autor:
Rowland T. Moriarty, Robert E. Spekman
Publikováno v:
Journal of Marketing Research. 21:137-147
It is important for industrial marketers to gain a high degree of synergy among the various elements of their promotional mix. To that end, the authors investigate the sources of information sought by decision participants during the industrial buyin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0bd943eb0d34f783e28775c1a3ed1fb1
https://doi.org/10.1177/002224378402100202
https://doi.org/10.1177/002224378402100202
Intended to demystify the notion of high-tech marketing. Its first objective is to clarify the definition of high-tech marketing. Second, it provides a new framework for evaluating the question:'How is high-tech marketing different from traditional m
Autor:
Gordon Swartz, Rowland T. Moriarty Jr
Discusses the actions taken by the president of Ohmeda and the company's sales results for the following three years.
Autor:
Gordon Swartz, Rowland T. Moriarty Jr
The president of Ohmeda, a wholly owned company of the BOC Group, plans to grow the company's medical equipment sales from $95 million in 1985 to $158 million in five years by focusing on the sale of'high-tech'equipment. At the same time, the preside