Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Rouven Seifert"'
Publikováno v:
Journal of the Academy of Marketing Science. 51:245-265
Digital technologies allow versioning a product (e.g., a movie) for different physical and digital sequential distribution channels to target heterogeneous consumer segments, thereby creating exclusive offers. Extant literature on sequential distribu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c06b1e4c7380757a6580df71eeb2abd
https://doi.org/10.1007/s11747-022-00897-0
https://doi.org/10.1007/s11747-022-00897-0
Publikováno v:
Journal of Cultural Economics. 45:295-326
For digital video subscription platforms, creating and managing content portfolios are critical to acquire new customers, retain existing customers, leverage cross-sales, and generate advertising revenues. We treat content portfolios as a form of pur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::706435d29f75ac32a9fe537ce8b704e7
https://doi.org/10.1007/s10824-020-09391-3
https://doi.org/10.1007/s10824-020-09391-3
Autor:
Rouven Seifert, Ekaterina V. Karniouchina, Cord Otten, Ole Kleinen, Christoph Heller, Mark B. Houston, Michel Clement
Publikováno v:
Journal of Media Economics. 31:50-67
This paper introduces the new Idea Forum at the Journal of Media Economics and provides an overview of the challenges in the movie industry caused by the market entry of subscription-based video on...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::649d4da8bab3655e9f2612bd7af82c02
https://doi.org/10.1080/08997764.2020.1796687
https://doi.org/10.1080/08997764.2020.1796687
Publikováno v:
Journal of Cultural Economics. 45:327-327
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46a92be73efe8dc5f4009a22f49a9662
https://doi.org/10.1007/s10824-021-09408-5
https://doi.org/10.1007/s10824-021-09408-5
Publikováno v:
HICSS
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8ba71f08d73db615a901d155ead1d1a
https://doi.org/10.24251/hicss.2018.459
https://doi.org/10.24251/hicss.2018.459