THE INFLUENCE OF DIGITAL MARKETING ON MSMEs BUSINESS PERFORMANCE DURING THE COVID-19 PANDEMIC IN NORTH MINAHASA

Autor: Rotinsulu, Christania Sarah Grace, Kindangen, Paulus, Pandowo, Merinda

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022); 1244-1255

During the pandemic, researchers were interested in doing this research, because this study aims to find out the influence digital marketing has on MSMEs business performance. This type of research is a descriptive analysis approach, using quantitati

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::87247a94c97d08c0f3b1eee12e9a1eea
https://ejournal.unsrat.ac.id/index.php/emba/article/view/39427