Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Roswinanto, Widyarso"'
Publikováno v:
Journal of Islamic Marketing, 2021, Vol. 14, Issue 1, pp. 174-195.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JIMA-08-2020-0246
Autor:
Roswinanto, Widyarso
Existing co-branding and brand extension research generally coalesces around two important constructs: perceptual fit and attitude toward the brand. Studies in co-branding and brand extension to date have generally emphasized the transference of affe
Externí odkaz:
https://digital.library.unt.edu/ark:/67531/metadc801896/
Publikováno v:
Journal of Product & Brand Management, 2014, Vol. 23, Issue 4/5.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-02-2014-0507
Autor:
Tran, Trang P.1 (AUTHOR) trang.tran@oneonta.edu, Roswinanto, Widyarso2 (AUTHOR), Yunus, Erlinda Nusron3 (AUTHOR), Kurnia, Pepey Riawati2 (AUTHOR)
Publikováno v:
Services Marketing Quarterly. Apr-Jun2016, Vol. 37 Issue 2, p80-97. 18p.
Publikováno v:
Journal of Islamic Marketing; September 2021, Vol. 14 Issue: 1 p174-195, 22p
LEARNING STYLES AND MARKETING COMMUNICATION MEDIA: RELATIONSHIPS AND THE EFFECTS ON BRAND RESPONSES.
Autor:
Roswinanto, Widyarso
Publikováno v:
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…; 2015, p86-89, 4p
Autor:
Roswinanto, Widyarso1 (AUTHOR), Strutton, David2 (AUTHOR) David.Strutton@unt.edu
Publikováno v:
Journal of Promotion Management. Nov/Dec2014, Vol. 20 Issue 5, p607-627. 21p. 2 Diagrams, 4 Charts.
Publikováno v:
International Journal of Nonprofit & Voluntary Sector Marketing; Nov2015, Vol. 20 Issue 4, p347-365, 19p
Autor:
Roswinanto, Widyarso1 widyarso_r@yahoo.co.uk
Publikováno v:
AMA Summer Academic Conference Proceedings. 2012, Vol. 23, p167-168. 2p.
Autor:
Roswinanto, Widyarso1 widyarso_r@yahoo.co.uk
Publikováno v:
AMA Summer Academic Conference Proceedings. 2011, Vol. 22, p431-432. 2p.