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Autor:
Doberts, Sabrina, Müller, Carolina, Rostek, Lea, Scheper, Ann-Kathrin, Widulle, Pia, Zettl, Neele Penelope
Publikováno v:
Communicating with, through, and as the Recipient: Changing the Rules in Strategic Communication and Journalism, 69-101
Podcasts are enjoying a growing number of listeners and increasingly represent an additional channel through which companies can address target groups. Due to its on demand, time-shifting, and mobile characteristics, the medium is predestined for tod
Externí odkaz:
https://www.ssoar.info/ssoar/handle/document/75426
