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Nowadays, Indonesian local brands are expanding quickly and the quality of the products is able to compete with other worldrenowned brands. Most local brands have their own uniqueness and variety of choices that differentiate one from another. One of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1d3c48f8b3514f6d0a6c235bb21e2069
Publikováno v:
European Journal of Business and Management Research. 7:55-62
Sugar Folks is an online MSME snack food business, situated in North Jakarta, established in 2020, and specializes in premium and artisan soft-baked cookies. However, Sugar Folks is incapable to achieve stable sales outside holiday seasons despite of