Zobrazeno 1 - 10
of 102
pro vyhledávání: '"Rossolatos, George"'
Autor:
Rossolatos, George
Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how
The depth of brand engagement funnel: dimensionalizing interaction in social media brand communities
Autor:
Rossolatos, George
Publikováno v:
Qualitative Market Research: An International Journal, 2020, Vol. 24, Issue 2, pp. 200-220.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-03-2019-0041
Autor:
Rossolatos, George
Publikováno v:
In Journal of Destination Marketing & Management December 2020 18
Autor:
Rossolatos, George
Publikováno v:
Qualitative Market Research: An International Journal, 2018, Vol. 21, Issue 1, pp. 39-62.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-10-2016-0091
Autor:
Rossolatos, George
Publikováno v:
Σημειωτκή - Sign Systems Studies. 46(2-3):216-254
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=741993
Autor:
Rossolatos, George
Publikováno v:
Arts and the Market, 2017, Vol. 7, Issue 1, pp. 101-130.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/AAM-12-2016-0024
The Ice-Bucket Challenge: The Legitimacy of the Memetic Mode of Cultural Reproduction Is the Message
Autor:
Rossolatos, George
Publikováno v:
Signs and Society, 2015 Mar 01. 3(1), 132-152.
Externí odkaz:
https://www.jstor.org/stable/10.1086/679520