Zobrazeno 1 - 10
of 68
pro vyhledávání: '"Ross D. Petty"'
Autor:
Ross D. Petty
Publikováno v:
Journal of Historical Research in Marketing, 2015, Vol. 7, Issue 4, pp. 524-548.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JHRM-02-2015-0005
Publikováno v:
Journal of Consumer Affairs. 53:1573-1601
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c7aa7c0a3f5b26a2047ae6ac9ece1b9
https://doi.org/10.1111/joca.12284
https://doi.org/10.1111/joca.12284
Autor:
Ross D. Petty
Publikováno v:
Journal of Macromarketing. 39:287-303
This paper examines the marketing of a so-called “patent medicine, Perry Davis’ Vegetable Pain-Killer, to suggest that many of its 19th century brand marketing practices were precursors to modern brand marketing tactics. Pain-Killer developed a d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::edd30381979a101d3f8a61cec7e78219
https://doi.org/10.1177/0276146719865770
https://doi.org/10.1177/0276146719865770
Autor:
Ross D. Petty
Publikováno v:
Mapping Legal Innovation ISBN: 9783030474461
This chapter examines the ongoing legal innovation from law that heavily favors marketers to consumer complaint resolution that seeks to satisfy most consumers. The law started with the concept of “caveat emptor” declaring that consumers should n
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d868b32328cc4e8bf7bff45a62e3cc24
https://doi.org/10.1007/978-3-030-47447-8_13
https://doi.org/10.1007/978-3-030-47447-8_13
Autor:
Ross D. Petty
Publikováno v:
Journal of Historical Research in Marketing. 10:60-85
Purpose The purpose of this paper is to examine the debate about brand marketing that occurred as part of the 1930s consumer movement and continued after the Second World War in academic and regulatory circles. Design/methodology/approach This paper
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::663e534521bde8c7ac2f696222fcc173
https://doi.org/10.1108/jhrm-03-2017-0008
https://doi.org/10.1108/jhrm-03-2017-0008
Autor:
Ross D. Petty
Publikováno v:
Journal of Consumer Affairs. 52:252-285
Traditionally antitrust law is strongly tied to price theory economics so that prices, costs, profits, and profit sacrifice are typically examined in antitrust cases. This paper proposes broadening traditional antitrust analysis to also explicitly ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d7a2ad52321a7800798c42805668bb8
https://doi.org/10.1111/joca.12148
https://doi.org/10.1111/joca.12148
Autor:
Ross D. Petty
Publikováno v:
Journal of Historical Research in Marketing. 7:524-548
Purpose – The purpose of this article is to examine the US history of advertising regulation, both formal and informal and public and private – particularly focused on advertising that is likely to mislead consumers about attributes, characterist
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e900a64d67a45c81f1ac009a6f1e81dd
https://doi.org/10.1108/jhrm-02-2015-0005
https://doi.org/10.1108/jhrm-02-2015-0005
Autor:
Ross D. Petty
Publikováno v:
Journal of Public Policy & Marketing. 34:131-141
Many consumers find advertising and labeling claims that a food is natural to be both compelling and trustworthy. For this reason, both the Federal Trade Commission and the Food and Drug Administration have long considered taking regulatory action to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c60e205600f009324df038d6f9f3c593
https://doi.org/10.1509/jppm.14.147
https://doi.org/10.1509/jppm.14.147
Autor:
Ross D. Petty
Publikováno v:
Journal of Public Policy & Marketing. 33:212-216
sion of Accounting & Law, Babson College (e-mail: petty@babson.edu). The other authors in this special section describe their Federal Trade Commission (FTC) experiences and academic careers as PhDs in marketing or a related field. As a lawyer practic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::029cdab65b84594701574b1a4d6bfe6f
https://doi.org/10.1509/jppm.14.ftc.007
https://doi.org/10.1509/jppm.14.ftc.007
Autor:
Ross D. Petty
Publikováno v:
Management Research Review. 35:758-769
PurposeThe purpose of this paper is to examine the legal concepts and theories that are useful in protecting a brand from harmful and unauthorized social media use by third parties.Design/methodology/approachQualitative research of articles, news sto
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a2997782e1aefaf4bf4525f386e5edc3
https://doi.org/10.1108/01409171211255939
https://doi.org/10.1108/01409171211255939