Výsledky vyhledávání - "Roshan D. Ahuja"

Teen perceptions of disclosure in buzz marketing

Autor: Tara Anne Michels, Mike Weissbuch, Mary Walker, Roshan D. Ahuja

Publikováno v: Journal of Consumer Marketing. 24:151-159

PurposeThis study aims to investigate teenagers'perceptions about buzz marketing and the issue of disclosure.Design/methodology/approachA structured focus group methodology was used in the study.FindingsThe paper finds that teenagers like being buzz

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f87c702b393f1fc7ed6a1d144f454b89
https://doi.org/10.1108/07363760710746157

Zobrazit plný text záznamu

[Untitled]

Autor: Mary Walker, Raghu Tadepalli, Roshan D. Ahuja

Publikováno v: Journal of Business Ethics. 32:81-92

Recognizing the immense purchasing power of children, marketing researchers often gather information from them. Given the vulnerability of these children as research subjects, this paper explores the different ethical standards that marketing researc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::92f332eb7a811798874a87643f317354
https://doi.org/10.1023/a:1010651013401

Zobrazit plný text záznamu

Child Influences, Attitudinal and Behavioral Comparisons between Single Parent and Dual Parent Households in Grocery Shopping Decisions

Autor: Roshan D. Ahuja, Ronald D. Taylor, Louis M. Capella

Publikováno v: Journal of Marketing Theory and Practice. 6:48-62

Female-headed single parent families are the fastest growing family type in the United States. Using a mail-out survey this study tests several hypotheses that differences exist between this family type and two parent families on grocery shopping att

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ecc8350c566a4daca1dfd3e0b28eb7ba
https://doi.org/10.1080/10696679.1998.11501788

Zobrazit plný text záznamu

Female‐headed Single Parent Families

Autor: Mary Walker, Roshan D. Ahuja

Publikováno v: Journal of Consumer Marketing. 11:41-54

The proportion of traditional family households with two parents has been steadily declining, in large part due to an increase in the female‐headed single parent family – the largest growing family type. Reports on a study to test hypotheses that

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3ed87d404cecc2d1d03d7a2e1a29774f
https://doi.org/10.1108/eum0000000003990

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání