Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Rose Leahy"'
Autor:
Neil Berry, Deborah Ferguson, Sarah Kempster, Jo Hall, Claire Ham, Adrian Jenkins, Vicky Rannow, Elaine Giles, Rose Leahy, Sara Goulding, Arturo Fernandez, Yemisi Adedeji, Sandrine Vessillier, Deepa Rajagopal, Sandra Prior, Yann Le Duff, Matthew Hurley, Sarah Gilbert, Martin Fritzsche, Ryan Mate, Nicola Rose, Robert J. Francis, Kirsty MacLellan-Gibson, Alejandro Suarez-Bonnet, Simon Priestnall, Neil Almond
Publikováno v:
Scientific Reports, Vol 12, Iss 1, Pp 1-17 (2022)
Abstract SARS-CoV-2 exhibits a diverse host species range with variable outcomes, enabling differential host susceptibility studies to assess suitability for pre-clinical countermeasure and pathogenesis studies. Baseline virological, molecular and pa
Externí odkaz:
https://doaj.org/article/0bdbc34a3c9f4aa9acf1c9f0c03b6ceb
At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executive
Publikováno v:
INTED2019 Proceedings.
Publikováno v:
INTED2019 Proceedings.
Publikováno v:
INTED Proceedings.
Publikováno v:
INTED Proceedings.
Autor:
Rose Leahy
Publikováno v:
European Journal of Marketing. 45:651-672
PurposeThis paper aims to explore relationship marketing and the existence of relationships in mass consumer markets from the consumers' perspective, with the focus on the fast moving consumer goods (FMCG) sector.Design/methodology/approachTen focus
Autor:
Rose Leahy
Publikováno v:
Journal of Euromarketing. 18:203-218
This article explores the perceptions and the behaviour of consumers in fast moving consumer goods (FMCG) markets, with the objective of determining the nature of exchange in these markets. Adopting a qualitative approach to the research, 10 focus gr
Autor:
Suzanne Hanley, Rose Leahy
Publikováno v:
International Journal of Business and Management. 3
This paper examines the effectiveness of relationship marketing strategies used by department stores. The primary objective of the study was to discover the extent to which customers use and are influenced by relationship marketing strategies. In add
Autor:
Rose Leahy
Publikováno v:
International Journal of Business and Management. 3
This paper examines the concept of brand loyalty in Fast Moving Consumer Good (FMCG) markets. The primary objective of the study was to explore why loyalty develops in FMCG markets from the consumers’ perspective. In addition, this study explored t