Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Ronald E. Taylor"'
Autor:
Ronald E. Taylor
Publikováno v:
American Journal of Infection Control. 43:1166-1170
Background Despite increased attention to hand hygiene over the past decade compliance rates remain relatively low. Although there have been a number of improvements in the science of hand hygiene, very little attention has been devoted to the messag
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::019f2fb7088025c7a6e1370af81300e7
https://doi.org/10.1016/j.ajic.2015.06.015
https://doi.org/10.1016/j.ajic.2015.06.015
Autor:
Ronald E. Taylor
Publikováno v:
Journalism & Mass Communication Educator. 71:84-94
A document analysis of 249 essays written during a 5-year period by applicants to a public relations program at a major state university in the southeast suggests that there are enduring reasons why students choose to major in public relations. Publi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2b542a2bd16224f253e3c4758c490233
https://doi.org/10.1177/1077695815584060
https://doi.org/10.1177/1077695815584060
Publikováno v:
Journal of Current Issues & Research in Advertising. 35:167-189
Interviews conducted with advertising agency creatives regarding their perception of the account planning process identified a set of personality factors of planners and a set of functional factors of planning that lead to excellent planning. In addi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b22604c7ee119367605cdc941b881239
https://doi.org/10.1080/10641734.2014.900271
https://doi.org/10.1080/10641734.2014.900271
Publikováno v:
Health Marketing Quarterly. 30:97-113
Using Taylor's six-segment message strategy wheel as a theoretical framework, this study examines the communication approach (transmission or ritual) and message strategy (ego, social, sensory, routine, acute need, or ration) of cosmetic surgery webs
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ed654c4d47a582a3e480b597c552ede1
https://doi.org/10.1080/07359683.2013.787879
https://doi.org/10.1080/07359683.2013.787879
Autor:
Ronald E. Taylor
Publikováno v:
American journal of infection control. 45(3)
Eighty-six infection control specialists evaluated 24 messages promoting hand hygiene (HH). Brief, simple messages using appeals to social situations and to ego (self-efficacy) were rated as most likely to increase HH compliance.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e7f3198a754537beffcc0abc0c9e0ca2
https://pubmed.ncbi.nlm.nih.gov/27889276
https://pubmed.ncbi.nlm.nih.gov/27889276
Autor:
Ronald E. Taylor
Publikováno v:
Journal of Advertising Education. 16:11-18
An analysis of 145 essays written by students seeking admission to an advertising degree program at a large Southeastern university revealed several reasons for pursuing a major in advertising. Whether students saw themselves as having an expressive
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fbd16705d0e82fa45b756b7153ca08ef
https://doi.org/10.1177/109804821201600104
https://doi.org/10.1177/109804821201600104
Publikováno v:
Journal of Services Marketing. 25:150-164
PurposeThis paper aims to investigate how the US financial services organizations (FSOs) provided marketing information and the way they strategically used various appeals through their advertising before and during the current financial crisis.Desig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6cd164457ef367179e26b3e3ba254941
https://doi.org/10.1108/08876041111129146
https://doi.org/10.1108/08876041111129146
Publikováno v:
Journal of Applied Communication Research. 39:75-91
Between 2005 and 2009 financial service organizations in the United States altered their advertising messages in response to changing economic conditions brought about by a sustained recession. This analysis of print magazine advertisements for banks
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43fd0d244d8de7d0ff0f6bdf0af673bd
https://doi.org/10.1080/00909882.2010.536846
https://doi.org/10.1080/00909882.2010.536846
Autor:
Ronald E. Taylor, Joyce M. Wolburg
Publikováno v:
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319130835
The depiction of time as a cultural value has received rather limited attention in the advertising literature, despite its frequent use in message strategy. This study fills that void by offering a framework for analyzing the many ways that time is d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa6fb5647eaa6913ddbdca4834669e1f
https://doi.org/10.1007/978-3-319-13084-2_84
https://doi.org/10.1007/978-3-319-13084-2_84
