Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Ronald E. Milliman"'
Autor:
L. W. Turley, Ronald E. Milliman
Publikováno v:
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131467
This paper suggests a conceptual approach which further expands and delineates the concept of a service encounter. The authors focus on those situations where the customer does not interact primarily with another human being but instead interacts wit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a6773e5cdf379cc84d9878b7f80e876b
https://doi.org/10.1007/978-3-319-13147-4_43
https://doi.org/10.1007/978-3-319-13147-4_43
Autor:
L. W. Turley, Ronald E. Milliman
Publikováno v:
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131610
This is a conceptual paper which examines the progress made over the past 20 years in the exploration of the effects of environmental cues or “atmospherics” on buyer behavior. Herein the authors review the pertinent literature by constructing a c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5e5f44226bb9ad0867005af3742490c
https://doi.org/10.1007/978-3-319-13162-7_20
https://doi.org/10.1007/978-3-319-13162-7_20
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319131405
Most studies of retail atmospheric effects on consumers have examined the impact of one or two variables rather than perceptions of the retail environment as a whole. Rather than focusing on the influence of particular variables on a shopper’s beha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::af3bfe3f74b233ef9349aa0488db10d1
https://doi.org/10.1007/978-3-319-13141-2_67
https://doi.org/10.1007/978-3-319-13141-2_67
Autor:
L. W. Turley, Ronald E. Milliman
Publikováno v:
Journal of Business Research. 49:193-211
This review focuses on the research conducted over the years on the effects of facility-based environmental cues, or “atmospherics”, on buyer behavior. We review the pertinent literature by constructing a comprehensive table of the empirical stud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4c0f98757212023f34a1493a3d7560c
https://doi.org/10.1016/s0148-2963(99)00010-7
https://doi.org/10.1016/s0148-2963(99)00010-7
Autor:
G. Tomas M. Hult, Charles H. Schwepker, John H. Holmes, Victoria L. Crittenden, William J. Carner, Ronald E. Milliman, Robert Morgan, Alphonso O. Ogbuehi, Mary K. Ericksen, Kathleen J. Kelly, Dayle I. Thorpe, Joseph A. Bellizzi
Publikováno v:
Journal of the Academy of Marketing Science. 25:83-95
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b1426b83e0fdfbdf3f5ab3e3684d59d
https://doi.org/10.1007/bf02894512
https://doi.org/10.1007/bf02894512
Autor:
Ronald E. Milliman, Douglas L. Fugate
Publikováno v:
Journal of Professional Services Marketing. 9:53-70
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3cf4353b6cacd1707e8f4365afa31cca
https://doi.org/10.1300/j090v09n02_05
https://doi.org/10.1300/j090v09n02_05
Autor:
Ronald E. Milliman, Lou Turley
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 1:69-77
The purpose of this study was to explore the possible relationships between the demographic characteristics of potential donors to non-profit, philanthropic organizations and their perceptions of the three most pressing human care needs with analytic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c2137d3eddd4e01448a9bb2428f57ad1
https://doi.org/10.1300/j054v01n02_07
https://doi.org/10.1300/j054v01n02_07
Autor:
Ronald E. Milliman, Phillip J. Decker
Publikováno v:
Journal of Business Communication. 27:159-170
T business communication literature has, in the last few years, substantially neglected the role of communication in direct sales and mass marketing. This is very surprising since business communication has roots in direct mail advertising. Mail soli
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2264dcf66281045f092241a0fb690831
https://doi.org/10.1177/002194369002700203
https://doi.org/10.1177/002194369002700203
Autor:
Ronald E. Milliman
Publikováno v:
Journal of Marketing. 46:86
This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store tra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::23ae4bbb9c0cc666c6385d9d957540de
https://doi.org/10.2307/1251706
https://doi.org/10.2307/1251706
Autor:
Ronald E. Milliman
Publikováno v:
Journal of Consumer Research. 13:286
This paper will critically review the limited literature available on the topic and present an empirical study that examines the effect of background music on the behavior of restaurant customers. It was found that music tempo variations can signific
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::132bb44290c384670897e6f6dca7de37
https://doi.org/10.1086/209068
https://doi.org/10.1086/209068