Zobrazeno 1 - 10
of 121
pro vyhledávání: '"Romaniuk, Jennifer"'
Autor:
Winchester, Maxwell K.1, Romaniuk, Jennifer2
Publikováno v:
International Journal of Market Research. 2003 Quarter 1, Vol. 45 Issue 1, p21-34. 14p. 8 Charts.
Publikováno v:
Journal of Product & Brand Management. 23:554-571
Purpose – The purpose of this research is to analyze brand competition in China using the Duplication of Purchase (DoP) law, with important implications for understanding Chinese buyer behavior in comparison with Western buyers. Discovered in the W
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c43cc01c8bb548fa176c2394e8bb4c33
https://doi.org/10.1108/jpbm-04-2014-0557
https://doi.org/10.1108/jpbm-04-2014-0557
Publikováno v:
International Journal of Market Research. 55:477-486
When respondents are asked to report on past behaviour, their responses may be affected by an unknown level of measurement error. This casts doubt on the findings from retrospective surveys. There is evidence that measurement error is a function of t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::23e42f2b95988691196ad670d77a84c5
https://doi.org/10.2501/ijmr-2013-014
https://doi.org/10.2501/ijmr-2013-014
Purpose This paper aims to review the validation of assumptions made in agent-based modeling of diffusion and the sufficiency (completeness) of the mechanisms assumed to operate. Design/methodology/approach One well-cited paper is examined. Findings
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0329c539805800f7d103ce5b12c270d6
https://eprints.kingston.ac.uk/id/eprint/34667/1/East-R-34667-AAM.pdf
https://eprints.kingston.ac.uk/id/eprint/34667/1/East-R-34667-AAM.pdf
Autor:
Jenni Romaniuk, Magda Nenycz-Thiel
Publikováno v:
Australasian Marketing Journal. 20:171-177
Private labels are becoming more sophisticated, spanning many price-quality tiers and categories. As such, private label branding is evolving and retailers have to pay greater attention to factors that affect private label perceptions. One of such fa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::abeffaf1c613a4620a3ed3d6ce99cd8e
https://doi.org/10.1016/j.ausmj.2011.12.002
https://doi.org/10.1016/j.ausmj.2011.12.002
Autor:
Jenni Romaniuk, Svetlana Bogomolova
Publikováno v:
Industrial Marketing Management. 39:1261-1268
Buyer acquisition is important for any supplier looking to maintain or expand its customer base. This study uses a brand equity perspective to compare the future customer potential of those who used the brand in the past but stopped (defectors), with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c98cbb5f24d200f6724073e46cf8990f
https://doi.org/10.1016/j.indmarman.2010.02.023
https://doi.org/10.1016/j.indmarman.2010.02.023
Autor:
Magda Nenycz-Thiel, Jenni Romaniuk
Publikováno v:
Journal of Product & Brand Management. 18:251-261
PurposeThis paper seeks to compare how brand users and non‐brand users currently position private labels and national brands in three packaged goods categories. It aims to provide guidelines for positioning strategies for both private labels and na
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f44f306a40f661b81ff97da82b21371b
https://doi.org/10.1108/10610420910972774
https://doi.org/10.1108/10610420910972774
Publikováno v:
International Journal of Culture, Tourism and Hospitality Research. 3:33-53
PurposeThe purpose of this paper is to examine competition between tourism destination brands in terms of how they share travelers with each other.Design/methodology/approachThe study analyzes survey data from four international markets (USA, UK, Jap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::17f74e9e2068a79e9adc9b01bcd38f00
https://doi.org/10.1108/17506180910940333
https://doi.org/10.1108/17506180910940333
Publikováno v:
International Journal of Market Research. 51:71-91
This paper seeks to synthesise the disparate research to date that has been done on the temporal decay of service quality and satisfaction responses. We aim to verify if this measurement artefact exists and, if so, to see if its magnitude can be quan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9d2c7bf14df33315ae19d6f47395b4dd
https://doi.org/10.2501/s1470785308200316
https://doi.org/10.2501/s1470785308200316
Autor:
Jenni Romaniuk
Publikováno v:
International Journal of Market Research. 51:203-218
While there are many measures of advertising awareness, there are few guidelines about which of these a researcher should select. We examine how using the brand influences consumer responses to three measures commonly used in advertising tracking ins
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::15c567addac29eac46f34ab579bcf63f
https://doi.org/10.2501/s1470785309200426
https://doi.org/10.2501/s1470785309200426