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Autor:
David Weibel, Roman di Francesco, Roland Kopf, Samuel Fahrni, Adrian Brunner, Philipp Kronenberg, Janek S. Lobmaier, Thomas P. Reber, Fred W. Mast, Bartholomäus Wissmath
Publikováno v:
Frontiers in Psychology, Vol 10 (2019)
In an experiment, effects of commercials that are either shown within a TV program or embedded in YouTube videos were compared. These two media environments have not yet been compared empirically in terms of their advertising impact. A within-subject
Externí odkaz:
https://doaj.org/article/9e7bf8cedc77448881f11289b1760df0
