Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Romain Sohier"'
Publikováno v:
Management & Avenir. :161-183
La consommation musicale est un systeme mettant en jeu des artistes, des consommateurs, des prescripteurs qui gravitent autour d’un point commun : les classements musicaux. Cette recherche analyse les variations de trois classements : les ventes ph
Publikováno v:
Journal of Business Research. 156:113508
Publikováno v:
Transportation Research Part A: Policy and Practice
Transportation Research Part A: Policy and Practice, 2020
Transportation Research Part A: Policy and Practice, 2020
International audience; Changes in the climatic conditions in the Arctic are opening new trading routes (Northern Sea Route & North West Passage) in this area. There is a growing importance of this theme in the conversation amongst transportation sch
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::50971922850805a2238476818c797faf
https://hal.archives-ouvertes.fr/hal-03422327
https://hal.archives-ouvertes.fr/hal-03422327
Publikováno v:
Computers in Human Behavior
As part of their public health policies, most countries have launched mobile tracing applications (apps) to reduce the spread of the COVID-19 virus and reassure their citizens. To the best of our knowledge, no study has explored the importance of 'we
Autor:
Joël Brée, Romain Sohier
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
This article analyzes how adolescents behave on the Internet. Based on the concept of identity, applied to the digital world, we seek to highlight the existence of digital identity profiles. Our methodology combines a qualitative study (n = 19) and a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::89ab8840e0b81b84433daa5994d3bd5c
https://doi.org/10.1007/978-3-030-02568-7_140
https://doi.org/10.1007/978-3-030-02568-7_140
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2019, 94, ⟨10.7193/DM.094.35.52⟩
Décisions Marketing, Association Française du Marketing, 2019, 94, ⟨10.7193/DM.094.35.52⟩
International audience; Cette recherche a pour objectif de comprendre la façon dont des renouvellements de l’offre sont reçus par une communauté hétérogène et compétitive. Plus spécifiquement, nous nous intéressons à la façon dont les mi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5670952f104d1e17608b2422d9e12595
https://hal.univ-lorraine.fr/hal-02537661
https://hal.univ-lorraine.fr/hal-02537661
Autor:
Romain Sohier, Alexandre Lavissière, Olivier Faury, Tibor Mandják, Mary Catherine Lavissière, Julian Hofmann, Yann Bouchery
Publikováno v:
Transport Policy
Transport Policy, Elsevier, 2019, ⟨10.1016/j.tranpol.2018.11.011⟩
Transport Policy, Elsevier, 2019, ⟨10.1016/j.tranpol.2018.11.011⟩
International audience; This paper aims at a systematic analysis of previous academic research on port marketing. First, we posit that port marketing is multidisciplinary by essence, and we analyze whether our assumption is reflected in the academic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::13e85f229f64ed6b1aa039abae758a4d
https://hal-normandie-univ.archives-ouvertes.fr/hal-02062145
https://hal-normandie-univ.archives-ouvertes.fr/hal-02062145
Autor:
Romain Sohier, Joël Bree
Publikováno v:
2016 Academy of Marketing Science (AMS) World Marketing Congress
Patricia Rossi. 2016 Academy of Marketing Science (AMS) World Marketing Congress, Paris, France. Springer, pp.1219-1231, 2017, Marketing at the Confluence between Entertainment and Analytics, 978-3-319-47330-7. ⟨10.1007/978-3-319-47331-4_235⟩
19th World Marketing Congress
19th World Marketing Congress, Jul 2016, Paris, France
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
Patricia Rossi. 2016 Academy of Marketing Science (AMS) World Marketing Congress, Paris, France. Springer, pp.1219-1231, 2017, Marketing at the Confluence between Entertainment and Analytics, 978-3-319-47330-7. ⟨10.1007/978-3-319-47331-4_235⟩
19th World Marketing Congress
19th World Marketing Congress, Jul 2016, Paris, France
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
International audience; The concept of identity is very important in consumer behavior. It is considered as a predictor of behaviors. With a digital sociocultural context, a new perspective emerges in the marketing literature: the digital identity. W
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9bd6d654e660b97f9864a32fbdd6d0a9
https://hal-normandie-univ.archives-ouvertes.fr/hal-02046569
https://hal-normandie-univ.archives-ouvertes.fr/hal-02046569