Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Roland Schroll"'
Autor:
Roland Schroll
Publikováno v:
Journal of Consumer Psychology.
Autor:
Roland Schroll, Reinhard Grohs
Publikováno v:
Journal of Advertising. 48:167-180
Firms frequently advertise products and services before they are launched. Yet how to best design such advertisements is not well understood. The current article investigates how consumers respond ...
Publikováno v:
Journal of Consumer Research.
Publikováno v:
Prof. Von Hippel via Alex Caracuzzo
It has been argued that users can create innovations and also diffuse them peer-to-peer independent of support or involvement by producers: that “user-only” innovation systems can exist. It is known that users can be incented to innovate via bene
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cc159dd2f173821a0b60f2e46b167b19
http://hdl.handle.net/1721.1/108294
http://hdl.handle.net/1721.1/108294
Publikováno v:
HICSS
Due to the social media revolution and the emergence of communities, social networks, and user generated content portals, prevalent branding concepts need to catch up with this reality. Given the importance of social ties, social interactions and soc
Publikováno v:
SSRN Electronic Journal.
It has been argued that users can create innovations and also diffuse them peer-to-peer independent of support or involvement by producers: that “user-only” innovation systems can exist. It is known that users can be incented to innovate via bene
Autor:
Johann Füller, Roland Schroll
Publikováno v:
SSRN Electronic Journal.
The success of brands and branding over the past 100 years is a strong sign for the value adding function and benefits of brands. However, seen from an evolutionary perspective, the value brands provide can only be understood in relation to both, tim