Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Roland L. Leak"'
Publikováno v:
Journal of Product & Brand Management, 2015, Vol. 24, Issue 5, pp. 494-503.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-08-2014-0693
Publikováno v:
Journal of Consumer Affairs. 55:445-463
Marketing executions (e.g., advertisements, packaging, and brand imagery) incorporating racial or ethnic stereotypes are present in many brands' histories. Over time, these executions have been updated to comport with societal norms, but much of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d3af3715e80ee4296985eb3ce9dc245
https://doi.org/10.1111/joca.12379
https://doi.org/10.1111/joca.12379
Publikováno v:
Journal of Marketing Theory and Practice. 25:141-159
The authors propose that segmenting loyal consumers according to their history of switching in a product category may help managers improve advertising effectiveness by stimulating appropriate levels of elaboration. More elaboration by multiple-brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a724a1dd6ddadc4a0afdcd0620033d6
https://doi.org/10.1080/10696679.2016.1270771
https://doi.org/10.1080/10696679.2016.1270771
Publikováno v:
Journal of Product & Brand Management. 24:494-503
Purpose– This paper aims to investigate how consumers react to corporate managers publicly espousing an ideological belief regarding a social issue. In particular, this paper investigates anger derived by consumers as a mediator explaining why cons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9371d5a40ea26cbbc5e5daa2284305b0
https://doi.org/10.1108/jpbm-08-2014-0693
https://doi.org/10.1108/jpbm-08-2014-0693
Publikováno v:
Journal of Consumer Marketing. 32:26-33
Purpose – This paper aims to investigate the effects of minorities’ who experienced discrimination on perceptions of offensiveness tied to brand imagery that stereotypically depicts other minorities classified as out-group members. Design/methodo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::59bad981ab4d0fda9f0ae04ac8a6cefd
https://doi.org/10.1108/jcm-03-2014-0902
https://doi.org/10.1108/jcm-03-2014-0902
Publikováno v:
Journal of International Consumer Marketing. 26:311-328
A third-order global consumer eco-orientation model is developed that captures similarities among cross-national consumers with different cultural and economic backgrounds. Two second-order constructs emerge. The first second-order construct, eco-not
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e8ab53606a30530ac14f43fc8e75d8c
https://doi.org/10.1080/08961530.2014.913513
https://doi.org/10.1080/08961530.2014.913513
Publikováno v:
Journal of Marketing Education. 32:264-274
The validity and reliability of students’ evaluation of teaching effectiveness has been debated since the 1970s. One concern is the extent to which the ratings are influenced by halo, and if so, how does halo affect the interpretation of the rating
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ecb0773cbbac0dc7de2dfbf0389e72f
https://doi.org/10.1177/0273475310377759
https://doi.org/10.1177/0273475310377759