Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Roland Gau"'
Publikováno v:
European Journal of Marketing, 2015, Vol. 49, Issue 9/10, pp. 1645-1665.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-08-2012-0483
Autor:
Clifford J. Shultz, Charlene A. Dadzie, null Nguyen Thi Tuyet Mai, Roland Gau, Diane Holt, Andrés Fernando González Barrios, Srinivas Venugopal, Samuelson Appau, Laurel Steinfield
Publikováno v:
Journal of Public Policy & Marketing. 40:262-284
Environmental disruptions, such as extreme weather events or poisoning of natural resources, are increasing in frequency and intensity. These critical global problems demand market- and policy-based solutions. Adopting a Transformative Consumer Resea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::727a46c72431cc5ac943b2a69b8623d0
https://doi.org/10.1177/0743915620976563
https://doi.org/10.1177/0743915620976563
Publikováno v:
Journal of the Association for Consumer Research. :000-000
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5fafda74ba3d96ea59056f9e405427f
https://doi.org/10.1086/724996
https://doi.org/10.1086/724996
Autor:
Roland Gau, Rita de Cássia de Faria Pereira, Samuelson Appau, Srinivas Venugopal, Kevin L. Sample
Publikováno v:
Journal of Business Research. 100:400-409
This paper explores the impact of environmental disruptions on traditional livelihood practices in subsistence communities. Our research was conducted in a South Indian fishing community, which has faced several environmental disruptions over the las
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1232797f266b60a11ca8db1c8918ad5
https://doi.org/10.1016/j.jbusres.2018.12.023
https://doi.org/10.1016/j.jbusres.2018.12.023
Publikováno v:
Journal of Public Policy & Marketing. 38:36-41
This introductory article is a biennial exercise to reflect on the stream of subsistence marketplaces as a prelude to the special section on this topic following the Sixth Subsistence Marketplaces ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b33ddc0b26419e0cb6113401dc6f5cd
https://doi.org/10.1177/0743915618820972
https://doi.org/10.1177/0743915618820972
Autor:
Madhu Viswanathan, Roland Gau
Publikováno v:
Social Business. 8:429-444
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::795adc6bbf12dfff673886182c361e8d
https://doi.org/10.1362/204440818x15445231830076
https://doi.org/10.1362/204440818x15445231830076
Publikováno v:
Journal of Marketing Theory and Practice. 26:90-98
The objective of this research is to identify two harvestable word-of-mouth (WOM) proxies and test their construct validity. Bivariate measures of association of user-generated content (UGC) data c...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69f348d4740bbbda95085a964ef19b69
https://doi.org/10.1080/10696679.2017.1389239
https://doi.org/10.1080/10696679.2017.1389239
The authors look back and forward in terms of challenges and opportunities for marketing, viewed from the vantage point of the subsistence marketplaces stream. The authors discuss how marketing can evolve and expand to address the scale and scope of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b36841a2ccdafa1e8b5679741a23029
https://doi.org/10.1108/978-1-78714-555-920181002
https://doi.org/10.1108/978-1-78714-555-920181002
Publikováno v:
Journal of Macromarketing. 34:160-170
Despite the success of recent poverty alleviation efforts, millions remain entrapped by abject poverty. While many of these efforts have resulted in vastly improved lives for individuals and their close relations, the benefits for the community, as a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77477758cd2db924472df65cb1a7d6a3
https://doi.org/10.1177/0276146714522265
https://doi.org/10.1177/0276146714522265
Autor:
Roland Gau, Todd Weaver, Saroja Subrahmanyan, Lucie K. Ozanne, Sommer Kapitan, Marcus Phipps, Randall L. Rose, Jesse R. Catlin, Bonnie Simpson, Rebecca Walker Naylor, Michael G. Luchs
Publikováno v:
Journal of Business Research. 66:1227-1234
This article explores the potential of a theoretical framework, based on social cognitive theory (SCT), to inspire future research into sustainable consumption. The SCT framework provides a dynamic perspective on sustainable consumption through explo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11e92d075bc2a9aec6bc353ec3703d05
https://doi.org/10.1016/j.jbusres.2012.08.016
https://doi.org/10.1016/j.jbusres.2012.08.016