Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Roghayeh Sarlab"'
Publikováno v:
Sports Business Journal, Vol 2, Iss 2, Pp 287-299 (2022)
Purpose: The general purpose of this study is to investigate the factors affecting the branding of sports goods and its relationship with the purchase of sports goods in schools. Practical elements in product branding effectively create a competitive
Externí odkaz:
https://doaj.org/article/718a9ea0be8a4fdb979ac79623ebbb57
Autor:
Roghayeh Sarlab
Publikováno v:
Sports Business Journal, Vol 2, Iss 2, Pp 51-65 (2022)
Purpose: Investigating people's willingness to pay for sports is one of the best ways to increase demand. Through it, the economic development of the desired sports venue can be achieved.Methodology: The current research was applied as a part of desc
Externí odkaz:
https://doaj.org/article/a5cd33a3986a4f3cbb332d8fbf08eda9
Publikováno v:
Sports Business Journal, Vol 2, Iss 1, Pp 13-25 (2022)
Purpose: The purpose of this study was to investigate on the marketing mix model of the Iranian football industry.Methodology: The present study is an applied and descriptive-analytical research that was conducted on fieldwork. The research tool is a
Externí odkaz:
https://doaj.org/article/4296931923d242849e31b1cbfe52a841
Autor:
Roghayeh Sarlab, Maryam Farid Fathi
Publikováno v:
Sports Business Journal, Vol 1, Iss 2, Pp 213-230 (2021)
Purpose: This study was the design of a fuzzy cognitive mapping model of factors affecting personalized advertising in the sporting goods industry.Methodology: The primary research method of this paper, the descriptive-exploratory study, was semi-str
Externí odkaz:
https://doaj.org/article/bbc2f1c56f3f41baa09a1880f66e3cec
Publikováno v:
Journal of New Studies in Sport Management, Vol 1, Iss 1, Pp 30-36 (2020)
The aim of this paper was to investigate the effect of the competitive environment on brand performance of the sports goods with the mediating role of marketing strategies in Iran. The statistical population of the study consisted of managers, staff,
Externí odkaz:
https://doaj.org/article/4aea2ba66f924bee8d1721dab27a6317
Publikováno v:
International Journal of Business Excellence. 1:1
The selection of export markets is a difficult choice. There is a plethora of international markets, but some will be more attractive than others. This study determines the foreign market potential for Iranian sporting goods. Using secondary data obt