Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Rodrigo Morrás"'
Autor:
Mauricio Valle, Rodrigo Morrás
Publikováno v:
Journal of Technology Management & Innovation, Vol 18, Iss 1, Pp 83-92 (2023)
The evidence from field studies in retail environments suggests in-store slack is part of the consumer’s purchasing budget. These funds are used as a self-control mechanism so as not to exceed the budget. We propose a conceptualization of in-store
Externí odkaz:
https://doaj.org/article/1237e304c3f04823876749d26ece79a4
Publikováno v:
Expert Systems with Applications. 97:146-162
This study proposes a methodology for market basket analysis based on minimum spanning trees, which complements the search for significant association rules among the vast set of rules that usually characterize such an analysis. Thanks to the hierarc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::264e27d548c53da018c99220bb9dacf2
https://doi.org/10.1016/j.eswa.2017.12.028
https://doi.org/10.1016/j.eswa.2017.12.028
Publikováno v:
Lecture Notes in Social Networks ISBN: 9783319903118
ENIC
ENIC
Marketing efforts and store layout could benefit from studying purchases that commonly happen together. This type of studies are commonly referred to as market basket analysis (MBA). In this work, a market basket methodology based on minimum spanning
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c418f83ce1121f7690b595f0182107ab
https://doi.org/10.1007/978-3-319-90312-5_11
https://doi.org/10.1007/978-3-319-90312-5_11
Publikováno v:
Contributions to Statistics ISBN: 9783319766041
In this work, we present a methodology based on a Chilean business confidence index, which allows us to describe aspects of the market at a global level, as well as at industrial and sector levels of Chilean great brands. We introduce some issues rel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f77739a9ae8ee3d9e83af582655b8a6
https://doi.org/10.1007/978-3-319-76605-8_5
https://doi.org/10.1007/978-3-319-76605-8_5