Zobrazeno 1 - 10 of 24 pro vyhledávání: '"Rodrigo Guesalaga"'
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Akademický článek
Cultural influences on expectations and evaluations of service quality in emerging markets
Autor: Rodrigo Guesalaga, Meghan Pierce, Daiane Scaraboto
Publikováno v: International Marketing Review, 2016, Vol. 33, Issue 1, pp. 88-111.
Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/IMR-08-2014-0283
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2
No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation
Autor: Alison M. Joubert, Claudia Gonzalez-Arcos, Daiane Scaraboto, Jorgen Sandberg, Rodrigo Guesalaga
Publikováno v: NIM Marketing Intelligence Review. 14:37-41
Reports about environmental problems such as polluted oceans, toxic rivers, and extinction of species pop up every-where. As the challenges of the environmental crisis accelerate, governments are searching for solutions to reduce the negative impact
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9d0e78ddeb8127196db79cb55c71b271
https://doi.org/10.2478/nimmir-2022-0006
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3
Are your international salespeople culturally intelligent? The influence of cultural intelligence on adaptive selling behavior with B2B customers
Autor: Michael Dickmann, David Kimber, Rodrigo Guesalaga
Purpose This study aims to investigate cultural intelligence (CQ) as an antecedent of adaptive selling behavior (ASB) and cultural distance and intrinsic motivation as moderators in this relationship. Design/methodology/approach This research builds
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::98e42c18864812ae38566e5f231bdf38
http://dspace.lib.cranfield.ac.uk/handle/1826/17033
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4
'How do I carry all this now?': understanding consumer resistance to sustainability interventions
Autor: Alison M. Joubert, Claudia Gonzalez-Arcos, Daiane Scaraboto, Jörgen Sandberg, Rodrigo Guesalaga
Given the increasingly grave environmental crisis, governments and organizations frequently initiate sustainability interventions to encourage sustainable behavior in individual consumers. However, prevalent behavioral approaches to sustainability in
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1d8ca7446a151f11f56e089ebe87256a
http://wrap.warwick.ac.uk/147355/7/WRAP-How-do-I-carry-all-this-now-understanding-consumer-resistance-sustainability-2021.pdf
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6
Consumers’ Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments
Autor: Radu Dimitriu, Rodrigo Guesalaga
Publikováno v: Psychology & Marketing. 34:580-592
The current research identifies the range of social media brand behaviors (i.e., brand touch points) that consumers can exhibit on social media, and subsequently queries a representative sample of consumers with regard to such behaviors. The analysis
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4027c2872b1a8b22554526bed68d0992
https://doi.org/10.1002/mar.21007
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7
New Product Introductions for Low-Income Consumers in Emerging Markets
Autor: Rodrigo Guesalaga, Sundar G. Bharadwaj, S. Arunachalam, S. Cem Bahadir
Publikováno v: SSRN Electronic Journal.
Facing growth pressures, firms attempt to target the large low-income consumer segment present in emerging markets. This multi-method study develops research insights regarding consumer-, retailer-, firm-, category- and country-level factors that enh
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4cf47e29f4ed13d8348c5a2d25b9d24
https://doi.org/10.2139/ssrn.3460736
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8
Interfunctional coordination: the role of digitalization
Autor: Javier Morales Mediano, José L. Ruiz-Alba, Rodrigo Guesalaga, Raquel Ayestarán
Publikováno v: DDFV. Repositorio Institucional de la Universidad Francisco de Vitoria
instname
DDFV: Repositorio Institucional de la Universidad Francisco de Vitoria
Universidad Francisco de Vitoria
Purpose This paper aims to investigate interfunctional coordination (IC) in a B2B context. More specifically, it explores the role of digitalization as a strategic driver for an effective IC. Design/methodology/approach Following a qualitative method
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5edfda8c6c220107defa4e85ad29e32a
https://hdl.handle.net/10641/1987
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9
Which resources and capabilities underpin strategic key account management?
Autor: Javier Marcos Cuevas, Mika Gabrielsson, Rodrigo Guesalaga, Beth Rogers, Lynette Ryals
Publikováno v: Guesalaga, R, Gabrielsson, M, Rogers, B, Ryals, L & Marcos Cuevas, J 2018, ' Which resources and capabilities underpin strategic key account management? ', Industrial Marketing Management . https://doi.org/10.1016/j.indmarman.2018.05.006
Key account management (KAM) supports the profitability and financial sustainability of firms in business-to-business markets. It also attracts considerable academic research. However, KAM research remains largely atheoretical and lacking in conceptu
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::46e75605ea8f4719c638126f5bd5cccf
http://dspace.lib.cranfield.ac.uk/handle/1826/13468
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10
Elektronická kniha
Implementing Key Account Management : Designing Customer-Centric Processes for Mutual Growth
Autor: Javier Marcos, Mark Davies, Rodrigo Guesalaga, Sue Holt
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that b
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