Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Rodríguez Torrico, Paula"'
Autor:
Rodríguez-Torrico, Paula, author, San-Martín, Sonia, author, San José Cabezudo, Rebeca, author
Publikováno v:
The Impact of Digitalization on Current Marketing Strategies
Publikováno v:
Journal of Product & Brand Management, 2023, Vol. 33, Issue 1, pp. 76-90.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2022-4181
Autor:
Rodríguez-Torrico, Paula, San José Cabezudo, Rebeca, San-Martín, Sonia, Trabold Apadula, Lauren
Publikováno v:
Journal of Research in Interactive Marketing, 2021, Vol. 17, Issue 1, pp. 1-18.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-06-2021-0154
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction.
Autor:
Rodríguez-Torrico, Paula1 (AUTHOR) prtorrico@ubu.es, Trabold Apadula, Lauren2 (AUTHOR), San-Martín, Sonia1 (AUTHOR), San José Cabezudo, Rebeca3 (AUTHOR)
Publikováno v:
Journal of Marketing Management. Dec2020, Vol. 36 Issue 17/18, p1731-1761. 31p. 2 Diagrams, 7 Charts, 1 Graph.
Publikováno v:
Online Information Review, 2020, Vol. 44, Issue 7, pp. 1347-1367.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/OIR-08-2019-0272
Publikováno v:
In Computers in Human Behavior March 2017 68:465-471
Publikováno v:
Revista Tecnología, Ciencia & Educación; sep-dic2023, Issue 26, p137-157, 21p
Autor:
Jerónimo Sánchez-Beato, Estefanía, Martín Gutiérrez, Sonia San, Rodríguez-Torrico, Paula, Jiménez Torres, Nadia
Publikováno v:
Revista Tecnología, Ciencia & Educación; may-aug2023, Issue 25, p53-74, 22p
Publikováno v:
Computers in the Schools. Apr-Jun2023, Vol. 40 Issue 2, p194-212. 19p.
Autor:
Rodríguez-Torrico, Paula1 prtorrico@ubu.es, San-Martín, Sonia2 sanmargu@ubu.es, San José-Cabezudo, Rebeca3 rebecasc@eco.uva.es
Publikováno v:
Journal of Marketing Theory & Practice. Winter2019, Vol. 27 Issue 1, p83-102. 20p. 1 Diagram, 6 Charts.