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pro vyhledávání: '"Rodrígues Santos Carmen"'
Autor:
Ganassali Stéphane, Cerchiello Paola, Hennings Nadine, Kuster Ines, Moscarola Jean, Rodrígues Santos Carmen, Siebels Astrid, Vila Natalia, Zucchella Antonella
Publikováno v:
Micro & Macro Marketing. (1):71-92
This paper aims at studying the homogeneity of the young European consuming patterns. Designed for both educational and research objectives, the study is based on a simplified model of young people purchasing behaviour, including decision determinant
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::36ced4c6f25a2837e43908bf8348932e
https://www.rivisteweb.it/download/article/10.1431/26678
https://www.rivisteweb.it/download/article/10.1431/26678
