Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Rodolfo Vazquez-Casielles"'
Publikováno v:
Journal of Business Economics and Management, Vol 20, Iss 3 (2019)
The online fashion and textile sector is growing in recent years, becoming one of the online sectors with the highest volume of business. However, the bibliography on e-service quality and its consequences in this sector has been underdeveloped in th
Externí odkaz:
https://doaj.org/article/29ebc5cb52c34cbbb827ba26a1d7925d
Autor:
Noelia Salido-Andres, Marta Rey-Garcia, Luis Ignacio Alvarez-Gonzalez, Rodolfo Vazquez-Casielles
Publikováno v:
Scopus
RUO. Repositorio Institucional de la Universidad de Oviedo
instname
RUO. Repositorio Institucional de la Universidad de Oviedo
instname
This research explores the extent to which campaign factors may influence the success of donation-based crowdfunding (DCF) promoted online with social purposes. Factors that may explain the success of online fundraising campaigns for social causes ar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3718865a191f6127008d357cdc5adf17
http://hdl.handle.net/10651/62218
http://hdl.handle.net/10651/62218
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 23, Iss 1, Pp 45-68 (2019)
Purpose – Customer journey is more omnichannel than ever. Currently, one of the most influential omnichannel behaviors is research shopping in its two predominant forms: webrooming and showrooming. The purpose of this study is to determine the poss
Externí odkaz:
https://doaj.org/article/36b0550685d84cc5887769f6c5f0a73d
Publikováno v:
Journal of Business Economics and Management, Vol 18, Iss 3 (2017)
Retailers have tried to differentiate themselves from their competitors through shopping experience. This is the first study analysing relationships between experience dimensions, shopping experience value and satisfaction. In this article different
Externí odkaz:
https://doaj.org/article/98c28ccb5aa8478abc7e5980f73d5a64
Publikováno v:
Administrative Sciences, Vol 8, Iss 4, p 77 (2018)
In the retail sector, the creation of shopping experiences becomes increasingly important to obtain a competitive advantage, and to meet consumers’ needs and desires. Knowing how to design and apply these experiences can stimulate consumer engageme
Externí odkaz:
https://doaj.org/article/1bccf47b7b8a4437b8848906a026d970