Zobrazeno 1 - 10
of 120
pro vyhledávání: '"Rodney C. Runyan"'
Publikováno v:
The Design Journal. 22:627-648
The scope of interior design research is broad and diverse due to its inherent multidisciplinary nature. Assessment of the body of knowledge is necessary from time-to-time to gain trend insights. T...
Publikováno v:
Journal of Retailing and Consumer Services. 45:152-162
Ethnic cultural affiliation, well established in consumer literature as influential in decision making, is much less studied in shopper literature. This research examines key path-to-purchase framework (PtPF) elements; motivation, role, and subjectiv
Autor:
Rodney C. Runyan, Jeffrey G. Covin
Publikováno v:
Entrepreneurship Theory and Practice. 43:529-552
Entrepreneurship and small business management literatures diverged decades ago, with the former receiving the bulk of subsequent scholarly attention. The concept of a small business orientation (SBO) has not been widely and consistently employed in
Publikováno v:
AMS Review. 9:42-60
The purpose of this research is to propose a comprehensive conceptualization of the market orientation construct that acknowledges the role of salient stakeholders in value co-creation. The proposed multiple stakeholder market orientation (MSMO) cons
Publikováno v:
International Journal of Retail & Distribution Management. 45:177-194
Purpose The current work reviews all retailing articles published in four prominent retailing journals – Journal of Retailing, Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, and International
Autor:
Robert Paul Jones, Rodney C. Runyan
Publikováno v:
International Journal of Retail & Distribution Management. 44:776-798
Purpose The purpose of this paper is to explore a conceptualization of shopper as behaviourally distinct from consumer. The authors seek to identify elements foundational to shopper behaviour, using insights from the extant literature. A path-to-purc
Publikováno v:
Tourism Analysis. 21:159-172
The purpose of this article is to examine the brand identity of tourism-dependent downtowns as perceived by stakeholders in the community. From the theoretical perspective of the resource-based view of the firm, perceptions of local residents and dow
Autor:
Rodney C. Runyan, Kimberlee Davis
Publikováno v:
Journal of Financial Counseling and Planning. 27:47-60
The purpose of this study was to explore personality determinants of financial satisfaction using the Metatheoretic Model of Motivation and Personality (3M Model) as a theoretical framework. Such a framework can help researchers identify traits assoc
Publikováno v:
Journal of Retailing and Consumer Services. 34:261-263
Publikováno v:
International Journal of Management Reviews. 18:51-68
This study presents an evaluation of research diversity and rigor levels in the retail marketing literature in order to glean valuable insights for researchers. Retailing is a significant sub-field within marketing, and occupies a large portion of th