Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Rodney B. Warnick"'
Publikováno v:
International Journal of Contemporary Hospitality Management. 32:1089-1107
Purpose Despite the well-established branding literature, how a brand is connected to individual, market and societal/ideological levels are largely unknown. Grounded in the belief in a just world (BJW) theory, the purpose of this study is to investi
Publikováno v:
Marketing Intelligence & Planning. 38:15-31
Purpose The purpose of this paper is to examine the effectiveness of brand experiences on visitors’ memory formation and their revisit intention to a special event. Design/methodology/approach This study collected survey data from the Great New Eng
Autor:
David C. Bojanic, Rodney B. Warnick
Publikováno v:
Journal of Travel Research. 59:220-230
The tourism industry has come under scrutiny as a human activity that contributes to the increase in greenhouse gas (GHG) emissions. While tourism certainly contributes to GHG emissions, it would be interesting to know if the level of tourism has an
Publikováno v:
Cornell Hospitality Quarterly. 59:201-214
Despite the copious anecdotal evidence available, research only recently examines the multidimensional dynamics associated with underdog brands and their essential, complex place in the business world. This research seeks to better conceptualize, ope
Publikováno v:
Journal of Travel Research. 56:578-592
The study’s purpose was to examine and update the research methods and measurement issues associated with assessing the economic impact (EI) of an extended duration, regional tourism event. Specifically examined were the issues with the implementat
Publikováno v:
Journal of Travel Research. 54:52-65
Special events can have a sizable economic significance (ES) and economic impact (EI) in host communities. This study’s purpose was to update the input measurement concepts in assessing the EI for a short-term special event. Specific EI measurement
Publikováno v:
Journal of Hospitality & Tourism Research. 40:236-265
The authors test an extended technology acceptance model by incorporating two situational and two attitudinal variables as new predictors of self-service technology adoption. The situational variables are waiting line and service complexity, whereas
Autor:
Rodney B. Warnick, David C. Bojanic
Publikováno v:
Journal of Travel Research. 51:357-366
The concept of purchase decision involvement (PDI) in a special event setting (regional air show) is explored here. PDI is a type of involvement that has not received as much attention in the event management or tourism literature as other types of i
Publikováno v:
Event Management. 15:77-90
The purpose of this study was to conduct a postevent evaluation for the Great New England Air Show to apply a cluster segmentation technique using travel distance, purchase decision involvement, and frequency of attendance among its current visitors
Publikováno v:
Journal of Travel Research. 47:403-412
Price bundling is one of the most prevalent marketing practices in many industries, including hospitality and travel. Virtually all types of firms in the hospitality and travel industry, from suppliers such as hotels and airlines to intermediaries su