Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Rodgers, William C."'
Publikováno v:
Journal of Product & Brand Management, 1999, Vol. 8, Issue 3, pp. 232-244.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/10610429910272538
Publikováno v:
Journal of Consumer Marketing, 1998, Vol. 15, Issue 3, pp. 290-296.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/07363769810219152
Autor:
Schneider, Kenneth C.1, Rodgers, William C.1
Publikováno v:
Advances in Consumer Research. 1996, Vol. 23 Issue 1, p249-254. 6p.
Autor:
Schneider, Kenneth C.1, Rodgers, William C.1
Publikováno v:
Journal of Marketing Management (10711988). Fall/Winter1993, Vol. 3 Issue 2, p67-72. 6p.
Generalized marketplace influencers' (market mavens') attitudes toward direct mail as a source of...
Publikováno v:
Journal of Direct Marketing. Autumn93, Vol. 7 Issue 4, p20-28. 9p. 2 Black and White Photographs, 2 Charts, 2 Graphs.
Autor:
Rodgers, William C.1, Schneider, Kenneth C.
Publikováno v:
Psychology & Marketing. Jul/Aug93, Vol. 10 Issue 4, p333-345. 13p.
Autor:
Rodgers, William C.1
Publikováno v:
Journal of Health Care Marketing. Fall82, Vol. 2 Issue 4, p34-40. 7p.
Autor:
Schneider, Kenneth C.1, Rodgers, William C.1
Publikováno v:
Journal of Business Research. Sep1990, Vol. 21 Issue 2, p91-107. 17p.
Publikováno v:
Proceedings of the Sixth International Conference: APL; 1/ 1/1974, p239-248, 10p
Publikováno v:
Journal of Restaurant & Foodservice Marketing; Oct1997, Vol. 2 Issue 3, p21-35, 15p