Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Rockney G. Walters"'
Publikováno v:
Journal of Retailing. 83:211-221
The present study develops and tests a conceptual model of consumer response to different types of price-matching characteristics (i.e., refund depth, length, and scope) across consumer segments with varying levels of price consciousness. A computer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a49308027010cad4d508464b20d0e26
https://doi.org/10.1016/j.jretai.2006.01.001
https://doi.org/10.1016/j.jretai.2006.01.001
Publikováno v:
Journal of Retailing. 79:153-160
The study investigates the effect of two characteristics of price-matching guarantees—the depth of refund offer and the scope of competitors eligible for price matching—on consumer perceptions of price-matching guarantee believability and value a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a08213a8d11e2c22a966b0612157f0d4
https://doi.org/10.1016/s0022-4359(03)00038-1
https://doi.org/10.1016/s0022-4359(03)00038-1
Autor:
Rockney G. Walters, Maqbul Jamil
Publikováno v:
Journal of Business Research. 56:17-29
How different types of shopping trips influence consumer search and purchase behavior has long been of interest to marketing practitioners and scholars. The reliance of retailers on price specials to influence economic performance means gaining knowl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e971c63aa37748fbca36130bbc01f226
https://doi.org/10.1016/s0148-2963(01)00201-6
https://doi.org/10.1016/s0148-2963(01)00201-6
Autor:
Rockney G. Walters, Maqbul Jamil
Publikováno v:
Journal of Market-Focused Management. 5:25-42
The typical Hi-Lo grocery retailer offers consumers thousands of price specials each week to build traffic and influence economic performance. Retailer reliance on price specials may engender heavy cross-category specials purchasing by shoppers. Reta
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b87ddb5bafa23f2cf4da4ae4dc2be68e
https://doi.org/10.1023/a:1012523427988
https://doi.org/10.1023/a:1012523427988
Publikováno v:
Journal of Marketing. 65:16-32
Category management (CM) is a recent retail management initiative that aims at improving a retailer's overall performance in a product category through more coordinated buying, merchandising, and pricing of the brands in the category than in the past
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::15b93f372bdb31d11c46b749c5267a17
https://doi.org/10.1509/jmkg.65.4.16.18382
https://doi.org/10.1509/jmkg.65.4.16.18382
Autor:
Rockney G. Walters, Bryan Lilly
Publikováno v:
Journal of Marketing Theory and Practice. 8:1-9
This article focuses on preannouncing and how consumer preferences are affected by new product preannouncements from competing firms. Elaboration likelihood, the discounting principle, and uncertainty effects are used to suggest how consumer preferen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a776b53dd48cdf81e0cf2c0131dad9b
https://doi.org/10.1080/10696679.2000.11501875
https://doi.org/10.1080/10696679.2000.11501875
Measuring the impact of product and promotion-related factors on product category price elasticities
Autor:
Rockney G. Walters, William H. Bommer
Publikováno v:
Journal of Business Research. 36:203-216
Our study relates product category price elasticities to factors associated with the product being promoted and the product's promotional history. Examining product category elasticities is relevant because category management techniques are playing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::976fd9d38bd038604b01508bc51c95e8
https://doi.org/10.1016/0148-2963(95)00149-2
https://doi.org/10.1016/0148-2963(95)00149-2
Publikováno v:
Journal of Food Products Marketing. 2:65-92
Packaged goods manufacturers develop and introduce several different types of new products including innovations, "me-too" prodcuts, and line extensions. The authors build a theoretical model to help understand the retailer new product acceptance pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::73dae8ec83bac9c50ae66f0506827620
https://doi.org/10.1300/j038v02n02_05
https://doi.org/10.1300/j038v02n02_05
Publikováno v:
Journal of Retailing. 69:399-428
Previous research has found that dissatisfied consumers choose to seek redress, engage in negative word-of-mouth behavior, and exit (i.e., vow never to repatronize the retailer) based upon the perceived likelihood of successful redress, their attitud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a8c452ed3d26bae8dae8836bc090ba1
https://doi.org/10.1016/0022-4359(93)90015-b
https://doi.org/10.1016/0022-4359(93)90015-b
Autor:
Oliver P. Heil, Rockney G. Walters
Publikováno v:
Journal of Product Innovation Management. 10:53-65
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd1ca2d1653c067f1d1bb38dff6be407
https://doi.org/10.1111/1540-5885.1010053
https://doi.org/10.1111/1540-5885.1010053