Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Rocío Martínez Suárez"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 22, Iss 1, Pp 22-41 (2018)
Propose - This paper aims to measure the relationship between online experiential marketing (during the purchasing process involving information search and booking) and offline experiential marketing (during the stay) with hotel brand equity. In addi
Externí odkaz:
https://doaj.org/article/3422ea2888d14101a3a8b36eea1fabc5
Publikováno v:
International Journal of Tourism Cities. 7:962-985
Purpose Knowing the behavior of tourists visiting cultural destinations enables better management of tourist flows, a better understanding of areas with greater tourist density and an opportunity to decongest popular neighborhoods. The purpose of thi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e42dca616cc64e7cf048bc449be7fae6
https://doi.org/10.1108/ijtc-08-2020-0153
https://doi.org/10.1108/ijtc-08-2020-0153
Publikováno v:
Tourism Management Perspectives. 29:18-30
This paper provides an analysis of expenditure among domestic tourists visiting a cultural destination, based on the case of the City of Granada, Spain. For that purpose, we constructed a sample of 145 domestic tourists who registered their travel ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c8f10be9b121ed106aa9b8d4e3a92ca
https://doi.org/10.1016/j.tmp.2018.10.001
https://doi.org/10.1016/j.tmp.2018.10.001
Autor:
Rocío Martínez Suárez, Julio Vena Oya, José Alberto Castañeda García, Miguel Ángel Rodríguez Molina
Publikováno v:
Estudios de Economía Aplicada. 37:105
espanolEl objetivo del trabajo es identificar la ruta tipica de distintos conjuntos de turistas (nacionales vs. extranjeros; noveles vs de repeticion) en un destino cultural, como es Granada. Haciendo uso de la herramienta ‘Cronologia de Google’,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5a2cb19151ef3a07f7a4b5d6714a3f9c
https://doi.org/10.25115/eea.v37i1.2571
https://doi.org/10.25115/eea.v37i1.2571