Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Robyn Stokes"'
Publikováno v:
Event Management. 15:343-359
This article identifies the major elements of festivalscapes at nonurban festivals and their implications for sustainable site management by event organizers. While research on the need to maintain and reinvigorate the servicescapes of retail precinc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3bf831338c1a8414eb04995d74c29404
https://doi.org/10.3727/152599511x13175676722564
https://doi.org/10.3727/152599511x13175676722564
Autor:
Anne-Marie Hede, Robyn Stokes
Publikováno v:
Journal of Travel & Tourism Marketing. 26:656-669
Farmers' markets have recently emerged as a new tourism event around the globe. Yet, little information is known about them. This article explores the network of stakeholders associated with farmers' markets through a qualitative analysis over a peri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f0f186c39bb548172d78339d0b13ba23
https://doi.org/10.1080/10548400903280758
https://doi.org/10.1080/10548400903280758
Autor:
Robyn Stokes
Publikováno v:
Tourism Management. 29:252-262
This research examines the strategy concept [Hax, A., Majluf, N. (1991). The strategy concept and process: A pragmatic approach. Englewood Cliffs, NJ: Prentice-Hall International] in tourism before exploring how different schools of strategy [Mintzbe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7974275fde7d078c4b7135dda23551a8
https://doi.org/10.1016/j.tourman.2007.03.014
https://doi.org/10.1016/j.tourman.2007.03.014
Autor:
Robyn Stokes
Publikováno v:
European Journal of Marketing. 40:682-695
PurposeSeeks to understand the inter‐organisational networks that influence events tourism strategy making by public‐sector event development agencies in Australia.Design/methodology/approachA qualitative methodology of convergent interviews, fol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db692c7f1d54f357bbe1109d546013ce
https://doi.org/10.1108/03090560610657895
https://doi.org/10.1108/03090560610657895
Autor:
Robyn Stokes
Publikováno v:
Event Management. 10:145-158
This articles shows how convergent interviews were used to identify themes and issues and refine a theoretical framework for multiple case research in the events tourism domain. In particular, the research examined how and why interorganizational rel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45ce38170f66249d69841c834cf3e0c7
https://doi.org/10.3727/152599507780676652
https://doi.org/10.3727/152599507780676652
Autor:
Robyn Stokes
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 7:43-50
Mega events offer a rich context for relationship marketing research, but no known research has investigated relationship leveraging among clients during mega events. This paper compares relationship leveraging by an Australian state government depar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0c9a95fc6f5701dd9a71239762f5db6
https://doi.org/10.1108/ijsms-07-01-2005-b008
https://doi.org/10.1108/ijsms-07-01-2005-b008
Autor:
Robyn Stokes, Chad Perry
Publikováno v:
Innovative Methodologies in Enterprise Research.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bca1f100a2067a484848b6ff7b4d9977
https://doi.org/10.4337/9781847204271.00017
https://doi.org/10.4337/9781847204271.00017
Autor:
Robyn Stokes
Publikováno v:
Australian Psychologist. 26:183-187
Motivations for the supply of farm tourism have previously been researched as just one component of broader farm tourism studies examining the nature and behaviour of rural tourists and the impact of tourism on farmers and farm operations. A new aren
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69eda05854a35d6ad2c2a11a3e478566
https://doi.org/10.1080/00050069108257247
https://doi.org/10.1080/00050069108257247
Autor:
Robyn Stokes
Publikováno v:
Contemporary Thoughts on Corporate Branding and Corporate Identity Management ISBN: 9781349360628
This paper focuses on the vision, image, reputation and relationships of an Australian airport corporation developing an airport city. The four constructs (vision, image, reputation and relationships) and links between them underpinned a conceptual m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6fbea1eb0e507f7e3ffb5a39d49d8956
https://doi.org/10.1057/9780230583221_5
https://doi.org/10.1057/9780230583221_5
Linking corporate sustainability planning and sustainable development at Brisbane Airport, Australia
Autor:
Maaike van der Windt, Robyn Stokes
Publikováno v:
International Journal of Aviation Management. 1:70
This paper reviews the nexus between corporate sustainability planning and sustainable development in an airport setting with reference to pathways taken by Brisbane Airport in Queensland, Australia. Brisbane Airport Corporation has a revised corpora
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::003aaff7ed8365423d48727e69426da1
https://doi.org/10.1504/ijam.2011.038294
https://doi.org/10.1504/ijam.2011.038294