Výsledky vyhledávání - "Robin J. B. Ritchie"

When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue

Autor: Lily Lin, Katherine White, Darren W. Dahl, Robin J. B. Ritchie

Publikováno v: Journal of Marketing Research. 53:110-123

Across six experiments, the authors demonstrate that superficial imperfections in the form of packaging damage can engender negative consumer reactions that shape subsequent attitudes and behaviors in ways that are not always objectively justified. T

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e32b277736d64529f70a92131927bbbb
https://doi.org/10.1509/jmr.12.0388

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Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy

Autor: Kiju Jung, Srinivas Sridharan, Robin J. B. Ritchie, Madhubalan Viswanathan, Srinivas Venugopal

Publikováno v: Journal of Public Policy & Marketing. 31:159-177

In many developing countries, buyer–seller exchange among the poor occurs mainly in unique, socially embedded environments that are essentially informal markets. This article describes the findings of an in-depth, in situ study of an informal-econo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::40264669569b9e9cd991b49992636a3b
https://doi.org/10.1509/jppm.11.049

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Tourism experience management research

Autor: Vincent Wing Sun Tung, Robin J. B. Ritchie, J. R. Brent Ritchie

Publikováno v: International Journal of Contemporary Hospitality Management. 23:419-438

Purpose – The essence of tourism is the development and delivery of travel and visitation experiences. This paper aims to provide a quantitative and qualitative assessment of articles in major tourism journals in order to enhance our understanding

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::05d66551afaff74b5a9de76ab54fe844
https://doi.org/10.1108/09596111111129968

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Understanding consumption and entrepreneurship in subsistence marketplaces

Autor: Madhu Viswanathan, Robin J. B. Ritchie, Srinivas Sridharan

Publikováno v: Journal of Business Research. 63:570-581

This article describes exploratory research on how consumers and small entrepreneurs navigate subsistence marketplaces, with particular emphasis on social networks, a central characteristic of these contexts. Existing studies have characterized subsi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7f77d638ae83721b2a75c5c289870596
https://doi.org/10.1016/j.jbusres.2009.02.023

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Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing

Autor: Madhubalan Viswanathan, Roland Gau, Robin J. B. Ritchie, Srinivas Sridharan

Publikováno v: Journal of Public Policy & Marketing. 28:85-94

This article describes the findings of an immersive program of field research on consumers living in poverty in South India and the lessons learned from the development and operation of educational interventions designed to enhance the marketplace li

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::71871bdf52563a1d593e256ef7ae5878
https://doi.org/10.1509/jppm.28.1.85

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Damage from Corrective Advertising: Causes and Cures

Autor: Laurence Ashworth, Robin J. B. Ritchie, Peter R. Darke

Publikováno v: Journal of Marketing. 72:81-97

Corrective advertising can be problematic because it undermines responses both to other products advertised by the corrected firm and to products advertised by second-party advertisers. However, a positive reputation insulates second-party firms from

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3de6613c3facf912927a1d65a4377002
https://doi.org/10.1509/jmkg.72.6.081

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The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust

Autor: Robin J. B. Ritchie, Peter R. Darke

Publikováno v: Journal of Marketing Research. 44:114-127

The authors show that deceptive advertising engenders distrust, which negatively affects people's responses to subsequent advertising from both the same source and second-party sources. This negative bias operates through a process of defensive stere

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::423efb34f93026372b2e63f7ec436aa5
https://doi.org/10.1509/jmkr.44.1.114

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Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising

Autor: Darren W. Dahl, Robin J. B. Ritchie, Amitava Chattopadhyay, Kimary N. Shahin

Publikováno v: Journal of Consumer Psychology. 13:198-204

Virtually every broadcast advertisement uses the voice of an announcer, but due to lack of guidance from the marketing literature, managers must rely on gut feel when choosing a voice. Drawing on research from psycholinguistics, we identify 3 importa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3faf32d591c8bf97948a841edbb3b62f
https://doi.org/10.1207/s15327663jcp1303_02

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A framework for an industry supported destination marketing information system

Autor: Robin J. B. Ritchie, J. R. Brent Ritchie

Publikováno v: Tourism Management. 23:439-454

This article provides guidelines for the establishment of a comprehensive state/provincial destination marketing information system (DMIS). More specifically, it describes the process by which the tourism industry in Alberta, Canada developed a frame

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::dcd1fc2d6121e3fa0d7dbd6ec3cdad2c
https://doi.org/10.1016/s0261-5177(02)00007-9

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