Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Roberto Saldivar"'
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d39099886c835c724fe2e4fac05a2e83
https://doi.org/10.1007/978-3-031-24687-6_93
https://doi.org/10.1007/978-3-031-24687-6_93
Publikováno v:
Journal of Marketing Management. 38:800-829
This research employs the Expectancy Confirmation/Disconfirmation (ECD) paradigm to extend the knowledge about consumer response to CSR. While several scholars have identified consumer satisfaction...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8c29f28e8b98bef0fbf557c88d2a82d3
https://doi.org/10.1080/0267257x.2021.2000474
https://doi.org/10.1080/0267257x.2021.2000474
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb42ac9c888874ab7edfc1f619ce376b
https://doi.org/10.1007/978-3-030-89883-0_139
https://doi.org/10.1007/978-3-030-89883-0_139
Publikováno v:
International Marketing Review. 37:29-55
PurposeThe purpose of this paper is to examine the cognitive and affective dimensions of COO and the owned-by/made-in cue combinations in first-generation immigrant markets.Design/methodology/approachThe cognitive and affective dimensions were manipu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4c68c72096672ed74fa9f1b7f005b73
https://doi.org/10.1108/imr-04-2018-0138
https://doi.org/10.1108/imr-04-2018-0138
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Over the course of the past four decades, the conceptualization of what is encompassed by social and environmental sustainability has evolved in depth and scope. This evolution now arguably includes organizational engagement in discourse pertaining t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46886657a58d0e950732ca9d125f733c
https://doi.org/10.1007/978-3-030-39165-2_72
https://doi.org/10.1007/978-3-030-39165-2_72
Publikováno v:
Young Consumers. 19:237-250
Purpose This paper aims to empirically test a model of different facets of perceived value (economic, emotional, aesthetic and convenience) and social mindfulness (SM) as determinants of consumer satisfaction and repurchase intentions of mobile smart
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::763cadc8737e550b34b0eb13cd104020
https://doi.org/10.1108/yc-09-2017-00737
https://doi.org/10.1108/yc-09-2017-00737
Publikováno v:
International Marketing Review. 34:330-352
PurposeThe purpose of this paper is to examine the effects of consumer ethnocentrism and country of origin across different immigrant communities.Design/methodology/approachA survey was used to collect data from immigrants in the USA and Mexico.Findi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bfa8ab9495abddc360e06e968595854d
https://doi.org/10.1108/imr-06-2015-0158
https://doi.org/10.1108/imr-06-2015-0158
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
The Pew Research Center (2017) states that digital advertising operations continue to grow as legacy print news organizations expand their digital presence online. A development that has allowed legacy news organizations to diversify their revenue st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3037cb26860c326cb323797270cfaf81
https://doi.org/10.1007/978-3-319-99181-8_188
https://doi.org/10.1007/978-3-319-99181-8_188
Publikováno v:
Journal of Consumer Marketing. 31:68-84
Purpose – The purpose of this paper is to examine how country of origin and consumer ethnocentrism pertain to first-generation immigrants, who often identify with two or more countries. Design/methodology/approach – After a pretest to validate th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a51e61b83410e5488b40eee7c5ada5dc
https://doi.org/10.1108/jcm-06-2013-0620
https://doi.org/10.1108/jcm-06-2013-0620
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
This article investigates how participation in fantasy leagues has changed fan consumption habits towards actual sports franchises and leagues. Various fantasy sport leagues (FSL) have become popular in today’s sports markets. According to the Fant
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1273675012bc38f4ee35744fdc1f3a0a
https://doi.org/10.1007/978-3-319-26647-3_121
https://doi.org/10.1007/978-3-319-26647-3_121