Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Roberta N. Clarke"'
Autor:
Roberta N. Clarke, Matthew D. Meng
Publikováno v:
Marketing and Strategy Faculty Publications
Context: Many of the alternatives for procuring donor organs are considered either ineffective, unethical, or illegal. One possibility that may not face such challenges is a priority system whereby individuals who register as an organ donor are given
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::47dce79206ab694471b2abbc19b424e5
https://doi.org/10.1215/03616878-7893567
https://doi.org/10.1215/03616878-7893567
Autor:
Roberta N. Clarke
Publikováno v:
The Innovation and Evolution of Medical Devices ISBN: 9783319970721
The marketing of vaginal mesh kits raises ethical concerns related to the kit marketers, to the US Food and Drug Administration (FDA), and even to the surgeons who implanted them in patients. Had there been a better understanding of the marketing pra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b0950112d2a6ad6a4a79708c1cc8823b
https://doi.org/10.1007/978-3-319-97073-8_5
https://doi.org/10.1007/978-3-319-97073-8_5
Publikováno v:
Journal of Consulting and Clinical Psychology. 83:994-998
Objective Although direct-to-consumer (DTC) marketing of pharmacologic interventions is effective and common, similar approaches have yet to be evaluated in the promotion of psychological treatments (PTs). This is the first randomized controlled tria
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4c474a6c9bf8abcb16dd354f5d4b66e1
https://doi.org/10.1037/a0039470
https://doi.org/10.1037/a0039470
Autor:
Roberta N. Clarke
Publikováno v:
Health Marketing Quarterly. 24:189-200
Unlike most health care markets, the organ donation market is one where patients are the marketers, prospective donors are the customers, and no payment is allowed in the exchange process. The assumption that altruistic behavior by donors would satis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4c81947eab69c18b4ec6041dcd6de878
https://doi.org/10.1080/07359680802125329
https://doi.org/10.1080/07359680802125329
Autor:
Roberta N, Clarke
Publikováno v:
The Journal of medical practice management : MPM. 17(4)
Few medical practices collect patient loss data. Yet patient defection has an enormous impact on practice profitability. Not only is the information on patient defection painful to analyze, but also difficult to capture. Patient requests for transfer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::fe7914b4792777743d771d8d8e434cea
https://pubmed.ncbi.nlm.nih.gov/11873444
https://pubmed.ncbi.nlm.nih.gov/11873444
Autor:
Linda Shyavitz, Roberta N. Clarke
Publikováno v:
Health Care Management Review. 8:45-51
Today's crowded marketplace demands that health care organizations use sophisticated marketing techniques. One technique is for the organization to differentiate itself in order to attract clients away from competing organizations. Another is for the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d8d0c0fc8f5e7fffad9be6b6d25793d3
https://doi.org/10.1097/00004010-198300830-00006
https://doi.org/10.1097/00004010-198300830-00006
Autor:
Roberta N. Clarke
Publikováno v:
Health Care Management Review. 3:21-27
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::97e314ea2ac1383b241f971e48d930c9
https://doi.org/10.1097/00004010-197800310-00003
https://doi.org/10.1097/00004010-197800310-00003
Autor:
Linda Shyavitz, Roberta N. Clarke
Publikováno v:
Health Care Management Review. 7:29-34
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::83d3b440c503a3ebf56b97b766600b58
https://doi.org/10.1097/00004010-198200710-00005
https://doi.org/10.1097/00004010-198200710-00005
Autor:
Linda Shyavitz, Roberta N. Clarke
Publikováno v:
Health Care Management Review. 12:31-36
Although health care managers pay a great deal of attention to marketing, there appears to be limited substantive action. As more organizations successfully implement the marketing concept, other organizations will follow suit and marketing will beco
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::13e7cd2d698024414d0e937fb874c6d0
https://doi.org/10.1097/00004010-198701210-00005
https://doi.org/10.1097/00004010-198701210-00005
Autor:
Linda Shyavitz, Roberta N. Clarke
Publikováno v:
Health Care Management Review. 6:73-78
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::91f0d7bdfcdedd788edb8f9fb2748f15
https://doi.org/10.1097/00004010-198124000-00009
https://doi.org/10.1097/00004010-198124000-00009