Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Robert Zeithammer"'
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a570c2e33f4c68bc1358a33cf9ab6cc4
https://doi.org/10.2139/ssrn.4218978
https://doi.org/10.2139/ssrn.4218978
Autor:
Robert Zeithammer
Publikováno v:
Management Science. 65:4204-4221
Several of the auction-driven exchanges that facilitate programmatic buying of internet display advertising have recently introduced “soft floors” in addition to standard reserve prices (called “hard floors” in the industry). A soft floor is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fb735de4c0e92389432b5fe25fb4998
https://doi.org/10.1287/mnsc.2018.3164
https://doi.org/10.1287/mnsc.2018.3164
Autor:
Robert Zeithammer, Scott Fay
Publikováno v:
Management Science. 63:4324-4344
In a name-your-own-price (NYOP) auction, consumers bid for a product or service. If a bid exceeds the concealed threshold price, the consumer receives the product at her bid price. This paper examines how to optimize the interactions between the NYOP
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4260562af27944796248df90fea05717
https://doi.org/10.1287/mnsc.2016.2556
https://doi.org/10.1287/mnsc.2016.2556
Autor:
Oded Koenigsberg, Robert Zeithammer, Marco Bertini, Bernd Skiera, Sandy D. Jap, Martin Spann, Manoj Thomas, Ernan Haruvy, Vincent Mak, Peter T. L. Popkowski Leszczyc
Publikováno v:
Customer Needs and Solutions. 5:121-136
Driven by the low transaction costs and interactive nature of the internet, customer participation in the price-setting process has increased. These changes were first brought about by the rise of online auctions in the early 2000s, followed by the e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bf591a52d5199c96f20cc6a6fe2dedb8
https://doi.org/10.1007/s40547-017-0082-y
https://doi.org/10.1007/s40547-017-0082-y
Publikováno v:
SSRN Electronic Journal.
Consumer bidding is common in a wide variety of markets. An important source of friction in many markets with bidding is the cost of participation. We investigate the impact of participation costs on bidder entry and bidding behavior using incentive-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf919c5bc8c130cb4fa8a2360e67c35b
https://doi.org/10.2139/ssrn.3474406
https://doi.org/10.2139/ssrn.3474406
Autor:
Robert Zeithammer, Lucas Stich
Publikováno v:
SSRN Electronic Journal.
Name-your-own-price selling is a tractable laboratory paradigm for studying bidding behavior because it involves only one bidder per transaction. Using data from an incentive-compatible laboratory experiment that implemented a name-your-own-price sel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f3f6651c00381e05ef8abea705cbc99
https://doi.org/10.2139/ssrn.3474470
https://doi.org/10.2139/ssrn.3474470
Publikováno v:
Journal of Marketing Research. 53:773-789
In the modern advertising agency selection contest, each participating agency specifies not only its proposed creative campaign but also the budget required to purchase the agreed-on media. The advertiser selects the agency that offers the best combi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b4049eff9dbdaa261cc780556b78eec
https://doi.org/10.1509/jmr.14.0347
https://doi.org/10.1509/jmr.14.0347
Life annuities can be a valuable component of the decumulation stage of wealth during retirement. While economists argue that most retirees should annuitize, actual demand in the marketplace is low. We analyze data from two studies to determine how m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::866427e3110e0b268c763d1c86e7104a
https://doi.org/10.3386/w25067
https://doi.org/10.3386/w25067
Publikováno v:
Management Science. 61:1217-1236
Pay what you want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c97c7c151e9a9269692c9202b22fad80
https://doi.org/10.1287/mnsc.2014.1946
https://doi.org/10.1287/mnsc.2014.1946
Autor:
Robert Zeithammer
Publikováno v:
Quantitative Marketing and Economics. 13:135-171
This paper models a name-your-own-price (NYOP) retailer who allows buyers to initiate their retail interactions by describing a product and submitting a binding bid for it. The buyers have an outside option to buy the same good for a commonly known p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b13401fe25bb3a29b33cef9631a83b5b
https://doi.org/10.1007/s11129-015-9157-y
https://doi.org/10.1007/s11129-015-9157-y