Zobrazeno 1 - 10
of 137
pro vyhledávání: '"Robert W. Palmatier"'
Publikováno v:
Management Science. 69:2339-2360
Massive online text reviews can be a powerful market research tool for understanding consumer experiences and helping firms improve and innovate. This research exploits the rich semantic properties of text reviews and proposes a novel machine learnin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17f25f01045b41fe93685fd20fc5c5de
https://doi.org/10.1287/mnsc.2022.4443
https://doi.org/10.1287/mnsc.2022.4443
Publikováno v:
Journal of Marketing. 86:4-12
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::605858f27e101d8684129d4b42a1a294
https://doi.org/10.1177/00222429221129661
https://doi.org/10.1177/00222429221129661
Autor:
Wei Shao, Jordan W. Moffett, Sara Quach, Jiraporn Surachartkumtonkun, Park Thaichon, Scott K. Weaven, Robert W. Palmatier
Publikováno v:
European Journal of Marketing. 56:3418-3452
Purpose Corporate apologies, relative to other responses to well-publicized past transgressions, have distinct implications, sparking a rich tradition of apology research. But in addition, each apology is unique, such that it becomes critical to addr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::22e89e272c969193a60f0f693b5fc52c
https://doi.org/10.1108/ejm-02-2021-0069
https://doi.org/10.1108/ejm-02-2021-0069
Publikováno v:
Journal of International Marketing. 31:1-31
Relationship marketing managers around the world actively try to stimulate customer engagement because of its performance-enhancing effects. Research insights into how to engage customers, such that they voluntarily contribute their resources to supp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2b80d25041a043f717d8214df886c2e9
https://doi.org/10.1177/1069031x221099211
https://doi.org/10.1177/1069031x221099211
Publikováno v:
Journal of Marketing. 86:93-115
Influencer marketing initiatives require firms to select and incentivize online influencers to engage their followers on social media in an attempt to promote the firms’ offerings. However, limited research considers the costs of influencer marketi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::601a34dfee6dc124d0d98007817b6716
https://doi.org/10.1177/00222429221102889
https://doi.org/10.1177/00222429221102889
Autor:
Timo Dietrich, Erin Hurley, Julia Carins, Jay Kassirer, Sharyn Rundle-Thiele, Robert W. Palmatier, Rowena Merritt, Scott K. Weaven, Nancy Lee
Publikováno v:
European Journal of Marketing. 56:1434-1463
Purpose The purpose of this paper is synthesise social marketing literature over the past fifty years and deliver a set of guiding tenets to propel social marketing’s agenda forward. Design/methodology/approach Across three strands, this paper amal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd170e57cfa31e611c8a8fc1c9191625
https://doi.org/10.1108/ejm-06-2021-0447
https://doi.org/10.1108/ejm-06-2021-0447
Publikováno v:
Journal of the Academy of Marketing Science. 50:226-251
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c868767820e404546be4ff229fb11c81
https://doi.org/10.1007/s11747-021-00829-4
https://doi.org/10.1007/s11747-021-00829-4
Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services
Autor:
Lena Steinhoff, Robert W. Palmatier, Kelly D. Martin, Grace Fox, Conor M. Henderson, Julian K. Saint Clair, Shuai Yan, Ju-Yeon Lee, Taylor Perko, Colleen M. Harmeling
Publikováno v:
Journal of Service Management Research. 6:2-27
Services and relationship marketing are inextricably linked, such that the intangible, heterogeneous, inseparable, and perishable nature of services renders strong relational bonds between companies and customers particularly critical. Four high-leve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc9210677445c2abc05dae73d4d4795f
https://doi.org/10.5771/2511-8676-2022-1-2
https://doi.org/10.5771/2511-8676-2022-1-2
Publikováno v:
Journal of Public Policy & Marketing. 41:213-215
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::666ccce953dc87bfd8f5503629e23e6f
https://doi.org/10.1177/07439156221092413
https://doi.org/10.1177/07439156221092413
Publikováno v:
Journal of Marketing. 86:67-90
Avatars are becoming increasingly popular in contemporary marketing strategies, but their effectiveness for achieving performance outcomes (e.g., purchase likelihood) varies widely in practice. Related academic literature is fragmented, lacking both
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6f01a98fccb1205f7733b2ca609f804
https://doi.org/10.1177/0022242921996646
https://doi.org/10.1177/0022242921996646