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pro vyhledávání: '"Robert Moakler"'
Despite their popularity, randomized controlled trials (RCTs) are not always available for the purposes of advertising measurement. Non-experimental data is thus required. However, Facebook and other ad platforms use complex and evolving processes to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aa7f12b7b051f6aeda64ee9d107c300f
http://arxiv.org/abs/2201.07055
http://arxiv.org/abs/2201.07055
Publikováno v:
SSRN Electronic Journal.
Publikováno v:
Big Data
Recent studies have shown that information disclosed on social network sites (such as Facebook) can be used to predict personal characteristics with surprisingly high accuracy. In this paper we examine a method to give online users transparency into
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8d45b60910bd38a7f72006de44710929
Autor:
Foster Provost, Daniel Hill, Vadim Tsemekhman, Kiril Tsemekhman, Robert Moakler, Alan Hubbard
Publikováno v:
KDD
Predictive models are often employed to decide actions in interactive online systems. For example, ads are selectively served to users who are modeled as being inclined to purchase the product being advertised. News feed items are populated based on