Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Robert Kwame Dzogbenuku"'
Publikováno v:
Journal of Research in Innovative Teaching & Learning, Vol 15, Iss 1, Pp 132-146 (2022)
Purpose – This study evaluates the mediating role of social media entertainment on social information (content) and social media performance, during the COVID-19 era. Design/methodology/approach – Primary data were randomly gathered from 373 stud
Externí odkaz:
https://doaj.org/article/33c6920b1a2a4b118cf093c7d89b2846
Publikováno v:
Asia Pacific Journal of Innovation and Entrepreneurship, Vol 13, Iss 2, Pp 168-187 (2019)
Purpose - This paper aims to examine the interconnection between marketing and entrepreneurship among small and medium scale enterprises in emerging markets. Design/methodology/approach - Quantitative data were obtained from 113 micro, small and medi
Externí odkaz:
https://doaj.org/article/afb86b82a6d244dcbe9f8760fda4ab39
Publikováno v:
Journal of Hospitality and Tourism Insights. 6:779-796
PurposeDigital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market perspective.Design/methodology/approachAnchored on the social co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04b29e185359793eaf7cad34703d3fae
https://doi.org/10.1108/jhti-10-2021-0294
https://doi.org/10.1108/jhti-10-2021-0294
Publikováno v:
Journal of Hospitality and Tourism Insights. 6:110-130
PurposeThis paper investigates the effects of service quality on customer satisfaction and repurchase intentions among customers of the KFC Fast Food Restaurant Chains.Design/methodology/approachIn total, 500 randomly sampled KFC restaurant customers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a93bf56c46119a618592dfe6c861350
https://doi.org/10.1108/jhti-06-2021-0141
https://doi.org/10.1108/jhti-06-2021-0141
Publikováno v:
Journal of Research in Innovative Teaching & Learning. 15:132-146
PurposeThis study evaluates the mediating role of social media entertainment on social information (content) and social media performance, during the COVID-19 era.Design/methodology/approachPrimary data were randomly gathered from 373 students from t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e17437be9908b33a118db6405907296a
https://doi.org/10.1108/jrit-12-2020-0095
https://doi.org/10.1108/jrit-12-2020-0095
Publikováno v:
Journal of International Consumer Marketing. 34:113-136
This study aimed to evaluate the financial wellbeing experiences of digital payment systems in Ghana, an emerging economy, using a case study with special emphasis on gender and age. Quantitative d...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::999526dd16701a53400e09d647c8f570
https://doi.org/10.1080/08961530.2021.1917468
https://doi.org/10.1080/08961530.2021.1917468
Publikováno v:
Society and Business Review. 16:398-419
Purpose This study aims to establish the link between business ethics and brand loyalty and to investigate the mediating role of corporate social responsibility (CSR) and United Nations Sustainable Development Goals (SDGs) such as green marketing. De
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c37edc640aed1ba10a53c6705b6e738
https://doi.org/10.1108/sbr-05-2020-0076
https://doi.org/10.1108/sbr-05-2020-0076
Publikováno v:
Marketing Intelligence & Planning. 40:310-327
PurposeThe purpose of this paper is to investigate how consumers in emerging market respond to sustainable development goals initiatives by marketers and firms. The study seeks to identify how sustainable marketing strategies contribute to attaining
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::62ef8f280501082003c70f5fad582f9c
https://doi.org/10.1108/mip-11-2018-0543
https://doi.org/10.1108/mip-11-2018-0543
Publikováno v:
International Journal of Productivity and Performance Management. 69:1609-1626
PurposeThe paper examines the role of green knowledge and green attitude in purchasing behavior of the youth in Ghana. This study focuses on investigating how green value and green trust mediates the relationship between green knowledge and green att
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c677cdbcee4a1a97a1d52904f0894287
https://doi.org/10.1108/ijppm-12-2019-0595
https://doi.org/10.1108/ijppm-12-2019-0595
Publikováno v:
International Journal of Emerging Markets.
Purpose This study seeks to assess the mediating role of financial service branding on investment decisions from the perspective of financial service investors. Design/methodology/approach Field data were obtained from 403 individuals and corporate i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a11f8e6b52a83f8de5a3b85d7c6780d6
https://doi.org/10.1108/ijoem-05-2021-0718
https://doi.org/10.1108/ijoem-05-2021-0718