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pro vyhledávání: '"Robert J. Morais"'
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapt
Autor:
Robert J. Morais
Publikováno v:
Teaching Anthropology. 11:37-47
This paper focuses on teaching the application of anthropology in business to marketing students. It begins with the premise that consumer marketers have long used ethnography as a component of their qualitative market research toolkit to inform thei
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e56168356dc53c68839d8ee3fc67dbca
https://doi.org/10.22582/ta.v11i2.652
https://doi.org/10.22582/ta.v11i2.652
Autor:
Robert J. Morais
Publikováno v:
Journal of Business Anthropology. 9:251-274
Qualitative research is often used by marketers to develop new brand positionings. This case illustrates how two sequentially applied qualitative approaches were used to generate positionings for a pet food brand. The methods included psychologically
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::264f02a8c702207f3497dd38cb1d891b
https://doi.org/10.22439/jba.v9i2.6124
https://doi.org/10.22439/jba.v9i2.6124
Publikováno v:
Journal of Business Anthropology. 8:308-341
The second Global Business Anthropology Summit was held May 28-29, 2019 at Fordham University in New York City. The 2019 Summit brought together 160 industry practitioners and academic scholars to build upon the work of the 2018 Summit. The 2019 Summ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e968887d0ace99d661ca08c911b0b73
https://doi.org/10.22439/jba.v8i2.5854
https://doi.org/10.22439/jba.v8i2.5854
Publikováno v:
Advertising and Anthropology ISBN: 9781003084372
Advertising and Anthropology
Advertising and Anthropology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c50cdab32bcddbb15f24f20723da91c3
https://doi.org/10.4324/9781003084372-12
https://doi.org/10.4324/9781003084372-12
Publikováno v:
Advertising and Anthropology ISBN: 9781003084372
Advertising and Anthropology
Advertising and Anthropology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::846978d52767b1f3812189129dd6ee49
https://doi.org/10.4324/9781003084372-6
https://doi.org/10.4324/9781003084372-6
Publikováno v:
Advertising and Anthropology ISBN: 9781003084372
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd97682e33dceccf2bfbd85e4376f479
https://doi.org/10.4324/9781003084372-7
https://doi.org/10.4324/9781003084372-7
Publikováno v:
Advertising and Anthropology ISBN: 9781003084372
Advertising and Anthropology
Advertising and Anthropology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4b31ed985e58f56d155c778ac6358b6
https://doi.org/10.4324/9781003084372-4
https://doi.org/10.4324/9781003084372-4
Publikováno v:
Advertising and Anthropology ISBN: 9781003084372
Advertising and Anthropology
Advertising and Anthropology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0fdd7eda86d474a28787b7d28e12f3b
https://doi.org/10.4324/9781003084372-10
https://doi.org/10.4324/9781003084372-10
Publikováno v:
Advertising and Anthropology ISBN: 9781003084372
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c54cdbf495a0c00b6095bef0395b9cce
https://doi.org/10.4324/9781003084372-8
https://doi.org/10.4324/9781003084372-8