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This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book sho
More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting foc
Autor:
Robert J. Kaden
Not only is marketing research well within the budget of any company, it's also a resource you can ill afford to ignore. Guerrilla Marketing Research shows how your business, whatever it's size, can benefit from conducting focus groups and surveys -