Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Robert H. Ducoffe"'
Publikováno v:
New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY ISBN: 9781668438091
In the current fast-paced environment, learners want flexibility in timing and content as they seek relevant credentials to be successful. For institutions of higher education (IHEs) to be relevant, they must address the educational needs of learners
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::808b0e86194c3a3e358217ff1c65028c
https://doi.org/10.4018/978-1-6684-3809-1.ch009
https://doi.org/10.4018/978-1-6684-3809-1.ch009
Publikováno v:
Journal of Electronic Commerce in Organizations (JECO). 2(3):1-20
This paper explores the effects of two specific message delivery techniques frequently adopted by online stores: continuously animated site banners and unexpected pop-up ads. Results from 128 surveys collected in a 2x2 factorial design showed that ea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4cbd6c548baf8613a0923ef59208a1dc
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jeco.2004070101
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jeco.2004070101
Autor:
Robert H. Ducoffe, Eleonora Curlo
Publikováno v:
Journal of Marketing Communications. 6:247-262
Advertising value research is rooted in the view that advertising messages are potential communications exchanges between advertisers and consumers. Since some level of processing effort on the part of receivers is necessary for successful exchanges
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0156c79802942649ed7749236daefd6
https://doi.org/10.1080/135272600750036364
https://doi.org/10.1080/135272600750036364
Autor:
Eleonora Curlo, Robert H. Ducoffe
Publikováno v:
Journal of Current Issues & Research in Advertising. 20:19-32
The authors propose an extension of the attitude-toward-the-ad model based on a new construct, ad-evoked goals (Gad), representing consumer beliefs that an advertisement communicates product-use goal(s). It is hypothesized that these beliefs directly
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::406716bd71135bddf172fba33288afe4
https://doi.org/10.1080/10641734.1998.10505074
https://doi.org/10.1080/10641734.1998.10505074
Autor:
Richard E. Plank, Stephen J. Gould, Robert M. Warshawsky, Dennis J. Cahill, Robert H. Ducoffe
Publikováno v:
Journal of Business-to-Business Marketing. 3:67-80
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::418f17cd16f02d8bc5a939bde15d66a7
https://doi.org/10.1300/j033v03n01_04
https://doi.org/10.1300/j033v03n01_04
Publikováno v:
Journal of Current Issues & Research in Advertising. 18:1-19
This paper reports the results of a survey of leading U.S. advertising executives on trends expected to shape the industry into the next century, the activities their organizations are relying on to prepare for the future, and anticipated changes in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1c8d4ee8eb1d38b9f564a9eda06b285
https://doi.org/10.1080/10641734.1996.10505036
https://doi.org/10.1080/10641734.1996.10505036
Autor:
Robert H. Ducoffe
Publikováno v:
Journal of Current Issues & Research in Advertising. 17:1-18
This paper introduces a new construct—advertising value—a representation of the perceived value of advertising to consumers. A conceptual model is proposed and tested via a mall intercept survey. A portion of the model focusing on how informative
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7532f5a2d5003a764cdaf1a48dc5c936
https://doi.org/10.1080/10641734.1995.10505022
https://doi.org/10.1080/10641734.1995.10505022
Autor:
Charles A. MCmellon, Robert H. Ducoffe
Publikováno v:
Journal of Direct Marketing. 9:56-66
This study examines how two information-processing theories in consumer research, categorization and deliberative processing, apply to mail-sorting behavior. Experimental subjects were exposed to a mail envelope that was consistent with, or discrepan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a5b83202198ab981db62e4032307ffc5
https://doi.org/10.1002/dir.4000090107
https://doi.org/10.1002/dir.4000090107
Autor:
Robert H. Ducoffe, Sandra J. Smith
Publikováno v:
Journal of Current Issues & Research in Advertising. 16:15-27
The impact of mergers and acquisitions on the structure of the advertising agency industry has received little academic attention. Effects of the trend on industry structure over the past three decades are considered here. Specifically, strength of d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6eb4d8778518594e57022287cd5f224e
https://doi.org/10.1080/10641734.1994.10505010
https://doi.org/10.1080/10641734.1994.10505010
Autor:
J. David Lichtenthal, Robert H. Ducoffe, William Copulsky, Richard E. Plank, Frank G. Bingham
Publikováno v:
Journal of Business-to-Business Marketing. 1:99-121
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::829703bbefed1ff6d7d5bbd428f9c4f2
https://doi.org/10.1300/j033v01n01_05
https://doi.org/10.1300/j033v01n01_05