Zobrazeno 1 - 10
of 83
pro vyhledávání: '"Robert East"'
Autor:
LONDON, ROBERT EAST (AUTHOR)
Publikováno v:
Scientific American. Mar2023, Vol. 328 Issue 3, p6-6. 1/3p. 1 Color Photograph.
Autor:
Robert East
Publikováno v:
Indiana Health Law Review. 19:455-479
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::34e31e4c6fbda0b0131092b4a1b568de
https://doi.org/10.18060/26413
https://doi.org/10.18060/26413
Autor:
Robert East
Publikováno v:
International Journal of Market Research. 64:13-18
In this paper, the increase in online grocery ordering in the UK during the COVID-19 pandemic is examined, and a prediction is made that is opposed to the balance of opinion expressed online. In their online comments, most practitioners claim that th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0ee0ea34666e6fbeed524dde84be4b8
https://doi.org/10.1177/14707853211055047
https://doi.org/10.1177/14707853211055047
Autor:
Robert East, Malcolm Wright
This paper is concerned with the psychological and social factors that may be used in the prediction of stock prices using artificial intelligence (AI). Examples of price movements that appear to be affected by such factors are drawn from market beha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef20d779a00892b98ee41b85f37d8423
https://doi.org/10.21203/rs.3.rs-2090235/v1
https://doi.org/10.21203/rs.3.rs-2090235/v1
Autor:
Lawrence Ang, Robert East
Publikováno v:
Foundations of Science. 26:503-514
In scientific work we rightly attach great importance to the testing of predictions from theoretical ideas. We should also attach great importance to the generation of those ideas since these are necessary precursors to advancement in science. Insigh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9c03c4532ee32e56d25e8bc7fd062f5d
https://doi.org/10.1007/s10699-020-09692-y
https://doi.org/10.1007/s10699-020-09692-y
Publikováno v:
International Journal of Market Research. 59:321-334
This paper measures how the impact of positive and negative word of mouth (PWOM, NWOM) is related to the receiver's intention to purchase brands, using shift in the intention to purchase as the measure of impact. It distinguishes between currently us
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::21afcdaa1c3e577f8e595e71992f9482
https://doi.org/10.2501/ijmr-2017-026
https://doi.org/10.2501/ijmr-2017-026
Publikováno v:
Australasian Marketing Journal. 25:20-25
This paper is concerned with the way in which positive word of mouth (PWOM) about brands spreads their usage. We find that brand users, who have heard positive comments on their brand, offer nearly twice as much PWOM as users who have not heard such
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0165505d74357da353a265d63e156cae
https://doi.org/10.1016/j.ausmj.2016.12.002
https://doi.org/10.1016/j.ausmj.2016.12.002
Autor:
Robert East, Wendy Lomax
Publikováno v:
Australasian Marketing Journal. 24:262-266
Using a survey of 349 respondents, we investigate the triggers of word of mouth (WOM) in four durable categories and compare this evidence with previous findings for services. For these durables, positive word of mouth (PWOM) is mostly triggered by a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b5fae9bf96de017152e9c532a1653044
https://doi.org/10.1016/j.ausmj.2016.09.001
https://doi.org/10.1016/j.ausmj.2016.09.001
Publikováno v:
Australasian Marketing Journal. 24:54-58
Negative information normally has more impact on attitude and cognition than positive information, but there is evidence that positive word of mouth (PWOM) usually has more effect on purchase intention than negative word of mouth (NWOM). We explain h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::569de6fee8a303064662ac3b6e3b1af9
https://doi.org/10.1016/j.ausmj.2015.12.003
https://doi.org/10.1016/j.ausmj.2015.12.003
Publikováno v:
International Journal of Market Research. 57:439-458
Factors that occur before word-of-mouth (WOM) production are examined, using an influential typology established by Mangold et al. (1999). We conduct two surveys, each covering four service categories, and measure the factors associated with both pos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e09503c29e1dc291fdd42f051ef997fd
https://doi.org/10.2501/ijmr-2015-036
https://doi.org/10.2501/ijmr-2015-036