Zobrazeno 1 - 10
of 51
pro vyhledávání: '"Robert E. Pitts"'
Publikováno v:
Event Management. 26:763-774
The current study uses a local, charity-linked running event that attracts attendants with different motivations to participate and attitudes toward corporate social responsibility (CSR) to examine the effectiveness of sponsorship decisions for two p
Sales and purchases of socially and environmentally responsible festival clothing are a way for festival attendees to engage in ethical consumption and for event organizers to undertake sustainable procurement. Although there have been a number of st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::31f07f4b62c947834a9b564fdf77e343
https://doi.org/10.32920/22186285.v1
https://doi.org/10.32920/22186285.v1
Publikováno v:
Tourism Recreation Research. :1-13
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ecc9c2c38c8c02f7cfa0e46aaf6bcb2
https://doi.org/10.1007/978-3-031-24687-6_148
https://doi.org/10.1007/978-3-031-24687-6_148
Publikováno v:
Event Management. 24:699-710
The purpose of this study was to examine how participants perceived sponsorships of companies supporting charity-linked events. Using a charity run as a case study, participants were asked to rate five sponsors responses related to their fit, recall,
Publikováno v:
Journal of International Consumer Marketing. 32:33-46
Young consumers are major targets for necessary interventions to change consumption habits to address environmental sustainability challenges. The current study provides a comparison of a Western a...
Publikováno v:
Journal of Teaching in Travel & Tourism. 18:109-122
This research adds to the overall literature and academic understanding of early career progression of hospitality professionals. The results of an analysis of the career profiles of gradua...
Publikováno v:
Cornell Hospitality Quarterly. 58:387-392
A quasi-experiment is used to examine the dynamics of the shared decision-making process by observing couples in real time as they make decisions about an overnight stay at a luxury resort. Observations and video recordings of the decision processes
Publikováno v:
Tourism Recreation Research. 41:283-290
Apparel and the attributes they portray have an opportunity to influence the willingness to pay (WTP) of those who purchase them. While there have been a number of studies examining WTP, few examine purchases in a festival setting. The goal of this s
Publikováno v:
Journal of Convention & Event Tourism. 17:75-94
This article examines participant recall of a total of 87 sponsorships of a local running event over a 5-year period. Participant unaided recall was measured with an online survey administered shortly after the events. The study then used management