Zobrazeno 1 - 10
of 289
pro vyhledávání: '"Robert E. Kleine"'
Publikováno v:
European Journal of Marketing. 51:1876-1895
Purpose This paper aims to provide evidence that theory-based effects of role-identity cultivation stages on self-symbolizing consumption activities do exist. Design/methodology/approach Specific focus is placed upon differing motives between rookie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8276836c071f8672c4e0d65bb1b1685
https://doi.org/10.1108/ejm-09-2016-0497
https://doi.org/10.1108/ejm-09-2016-0497
Publikováno v:
Journal of Consumer Behaviour. 8:54-70
Transformational value offerings result when marketers bundle products, services, and experiences in ways that provide consumers with opportunities to alter who they are. Examples include universities, healthcare providers, travel and leisure service
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e32120407ae84769edd915f275c8d04e
https://doi.org/10.1002/cb.273
https://doi.org/10.1002/cb.273
Publikováno v:
Journal of Consumer Research. 28:659-669
Solomon ([1983][1]) proposed that products, as social stimuli, influence reflected appraisals. Appraisals, in turn, influence self-definition. Kleine, Kleine, and Kernan ([1993][2], study 2) empirically supported Solomon's hypothesis. Appraisals were
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11ee6b2a0f1cdca8ef6a3d36cfc00be2
https://doi.org/10.1086/338208
https://doi.org/10.1086/338208
Publikováno v:
Journal of the Academy of Marketing Science. 28:512-526
First impressions of others affect both the content and outcomes of a variety of interpersonal encounters. In sales encounters, a salesperson’s first impressions of a customer provide a starting point for probing customer needs and for adapting to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::524c8e20f7baab1ae7919525bccb1a11
https://doi.org/10.1177/0092070300284004
https://doi.org/10.1177/0092070300284004
Autor:
Robert E. Kleine
Publikováno v:
Journal of Consumer Research. 35:1-3
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8fba16d310384bbd1aaed6ea8cc4a273
https://doi.org/10.1086/589560
https://doi.org/10.1086/589560
Publikováno v:
Journal of Consumer Psychology. 2:209-235
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09096d4ff454b13dc42274204a85278d
https://doi.org/10.1207/s15327663jcp0203_01
https://doi.org/10.1207/s15327663jcp0203_01
Autor:
Jerome B. Kernan, Robert E. Kleine
Publikováno v:
Perceptual and Motor Skills. 75:739-745
In an experimental study of the everyday, what-is-this? perceptual encounter, the strategies subjects used to identify a focal object were influenced by the object's physical appearance, the amount of context in which it was displayed, and subjects'
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::db603acef75e7c0354ebb1c6b2290e18
https://doi.org/10.2466/pms.1992.75.3.739
https://doi.org/10.2466/pms.1992.75.3.739
Autor:
Robert E. Kleine, Jerome B. Kernan
Publikováno v:
Journal of Consumer Research. 18(3):311-24
Although the perception of contextualized objects pervades our everyday experiences, the literature provides little insight into how consumers ascribe meaning to contextualized.products, or indeed into what meaning is. The authors address this gap in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::25ed039b01409b00a58cf7d3eee7c8d7
Autor:
Arndt, Aaron D.1 (AUTHOR) aarndt@odu.edu, Epler, Rhett1 (AUTHOR), Evans, Kenneth2 (AUTHOR), Ashouri, Sama1 (AUTHOR)
Publikováno v:
Journal of Personal Selling & Sales Management. Dec2023, p1-19. 19p. 3 Illustrations, 9 Charts.
Publikováno v:
Journal of Personal Selling & Sales Management. Dec2023, Vol. 43 Issue 4, p245-269. 25p.