Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Robert E. Burnkrant"'
Autor:
H. W. Bruck, Robert E. Burnkrant, J. Bernier, O. M. Bevilacqua, David W. Jones, Peter W. House, S. A. Seminoff, M. I. Howland, V. K. Chan, A. R. Zahradnik
Publikováno v:
Getting It Off the Shelf ISBN: 9780429048074
Getting It Off the Shelf
Getting It Off the Shelf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2feff6579a346d75f6c0f174c53a1878
https://doi.org/10.4324/9780429048074-2
https://doi.org/10.4324/9780429048074-2
Autor:
Robert E. Burnkrant, David W. Jones, O. M. Bevilacqua, M. I. Howland, H. W. Bruck, J. Bernier, V. K. Chan, S. A. Seminoff, A. R. Zahradnik, Peter W. House
Publikováno v:
Getting It Off the Shelf ISBN: 9780429048074
Getting It Off the Shelf
Getting It Off the Shelf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e0164ba141929c0528b177d01297aed
https://doi.org/10.4324/9780429048074-4
https://doi.org/10.4324/9780429048074-4
Autor:
V. K. Chan, A. R. Zahradnik, Robert E. Burnkrant, Peter W. House, H. W. Bruck, O. M. Bevilacqua, J. Bernier, David W. Jones, M. I. Howland, S. A. Seminoff
Publikováno v:
Getting It Off the Shelf ISBN: 9780429048074
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f4344af8593ec673bdc737fedb487bb
https://doi.org/10.4324/9780429048074-6
https://doi.org/10.4324/9780429048074-6
Autor:
O. M. Bevilacqua, David W. Jones, M. I. Howland, H. W. Bruck, J. Bernier, V. K. Chan, A. R. Zahradnik, S. A. Seminoff, Robert E. Burnkrant, Peter W. House
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::170906122ba3ec0550cfc6db1fceed36
https://doi.org/10.4324/9780429048074
https://doi.org/10.4324/9780429048074
Autor:
S. A. Seminoff, Peter W. House, O. M. Bevilacqua, V. K. Chan, A. R. Zahradnik, David W. Jones, Robert E. Burnkrant, H. W. Bruck, J. Bernier, M. I. Howland
Publikováno v:
Getting It Off the Shelf ISBN: 9780429048074
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e04568174962e0611dfde96387e49858
https://doi.org/10.4324/9780429048074-5
https://doi.org/10.4324/9780429048074-5
Autor:
David W. Jones, S. A. Seminoff, Peter W. House, V. K. Chan, A. R. Zahradnik, O. M. Bevilacqua, M. I. Howland, Robert E. Burnkrant, H. W. Bruck, J. Bernier
Publikováno v:
Getting It Off the Shelf ISBN: 9780429048074
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3eac3a2118d0e8fcb339900e7aa13f49
https://doi.org/10.4324/9780429048074-3
https://doi.org/10.4324/9780429048074-3
Autor:
Robert E. Burnkrant, Rohini Ahluwalia
Publikováno v:
Journal of Consumer Research. 31:26-42
Past research is not clear on the process by which rhetorical questions influence persuasion (i.e., increased focus on message arguments vs. on the persuasion agent). Based on recent theories of persuasion knowledge and rhetorical figures in advertis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26b1ae395eaf5621587208cd344c4130
https://doi.org/10.1086/383421
https://doi.org/10.1086/383421
Publikováno v:
Journal of Marketing Research. 38:458-470
Spillover refers to the extent to which a message influences beliefs related to attributes that are not contained in the message. The authors find that when consumers are not familiar with a brand, negative information spills over to attributes that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc19ae54e6ad52b7cfb939f50625624c
https://doi.org/10.1509/jmkr.38.4.458.18903
https://doi.org/10.1509/jmkr.38.4.458.18903
Publikováno v:
Journal of Current Issues & Research in Advertising. 23:1-15
Videotapes were employed to manipulate audience mood. Happy/uplifting and sad/depressing commercial messages were embedded in these videotapes. A significant interaction indicated that commercial messages generate greater recall when they are shown i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8b5cbe0d6eca7e05a38cb69e2d278c23
https://doi.org/10.1080/10641734.2001.10505110
https://doi.org/10.1080/10641734.2001.10505110
Publikováno v:
Journal of Marketing Research. 37:203-214
Even though negative information about brands and companies is widely prevalent in the marketplace, except for case studies, there has been no systematic investigation of how consumers process negative information about the brands they like and use.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7da9f8a7cf5c05954c8d84e4f636f44c
https://doi.org/10.1509/jmkr.37.2.203.18734
https://doi.org/10.1509/jmkr.37.2.203.18734