Mediating the sport consumer behaviour model: Analysis in non-sporting brand

Autor: Rob Jason Aquino, Luigi L Pascua, Jerico John G. Dalangin, Efren P Cereno

Publikováno v: Jurnal Studi Komunikasi; Vol 4 No 2 (2020); 282-295
Jurnal Studi Komunikasi; Vol. 4 No. 2 (2020); 282-295
Jurnal Studi Komunikasi; Vol 4, No 2 (2020); 282-295

In the Philippines, sports sponsorship has already found its way, as companies invest in sponsoring a team or creating their brand of league. In volleyball, a pizza chain created an entire volleyball league, even though its products are not connected

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::13285e457bddf37241f0a25ec6b4e697
https://doi.org/10.25139/jsk.v4i2.2386