Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Rita Kuvykaitė"'
Autor:
Jūratė Banytė, Elena Vitkauskaitė, Rita Kuvykaitė, Žaneta Piligrimienė, Asta Tarutė, Regina Virvilaitė, Rimantas Gatautis, Aistė Dovalienė, Agnė Gadeikienė
Publikováno v:
Progress in IS ISBN: 9783030542047
The results of the theoretical studies on the issue of the value concept, shared value creation and shared value dimensions in the context of new marketing theories prove the relevance of such studies and expedience of research in different contexts
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c33464cc621a78b49f8280a8a3baea45
https://doi.org/10.1007/978-3-030-54205-4_8
https://doi.org/10.1007/978-3-030-54205-4_8
Autor:
Rita Kuvykaitė, Asta Tarutė, Regina Virvilaitė, Jūratė Banytė, Žaneta Piligrimienė, Elena Vitkauskaitė, Aistė Dovalienė, Rimantas Gatautis, Agnė Gadeikienė
Publikováno v:
Progress in IS ISBN: 9783030542047
This chapter of the monograph is devoted to modelling of gamification-based consumer engagement in value creation in the context of ICT development by integrating in the model the main theoretical constructs of gamification, consumer engagement and s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43d584e4b46f42fe63f34f77095b8507
https://doi.org/10.1007/978-3-030-54205-4_5
https://doi.org/10.1007/978-3-030-54205-4_5
Publikováno v:
Progress in IS ISBN: 9783030542047
In this chapter a critical analysis of theoretical approaches towards the concept of consumer engagement is performed, peculiarities of consumer engagement behaviour in traditional and virtual environment are substantiated, and consumer engagement ca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9aa9729b8ccd1da86933c3a4f92722e4
https://doi.org/10.1007/978-3-030-54205-4_3
https://doi.org/10.1007/978-3-030-54205-4_3
Autor:
Monika Alimienė, Rita Kuvykaitė
Publikováno v:
Ekonomika, Vol 59 (2002)
Many Lithuanian companies are currently seeking new foreign markets. Success of international business depends on a company’s experience abroad, its resources, skills and effective marketing. In the global market are especially important the decisi
Externí odkaz:
https://doaj.org/article/f3f1a68484ab411893d0d62345319f63
Publikováno v:
Prekės valdymas: pateiktys ir praktinės užduotys
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b3805b767c0fe71c592ea967918e42d8
https://doi.org/10.5755/e01.9786090208724
https://doi.org/10.5755/e01.9786090208724
Publikováno v:
Ekonomika ir vadyba [Economics and management]. 2013, Vol. 18, no. 1, p. 142-153.
Socialinė žiniasklaida (SŽ) pakeitė tradicinę komunikaciją tarp prekės ženklų ir vartotojų ir leido vartotojams tiek teigiamai, tiek neigiamai įtakoti prekės ženklo vertę. Straipsnio tikslas yra sukurti struktūrinį modelį prekės že
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d8e2eb9937a983100b91c8f221d4a1fb
https://www.lituanistika.lt/content/49035
https://www.lituanistika.lt/content/49035
Publikováno v:
ECONOMICS AND MANAGEMENT. 17
Believing in opportunities in a virtual environment and having started an intensive communication in social media, companies increasingly pay more attention to the measuring of brand efficiency in social media as one of the means to build up a compet
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f936b6eed80c16755cda64bbabdf8cdd
https://doi.org/10.5755/j01.em.17.2.2198
https://doi.org/10.5755/j01.em.17.2.2198
Autor:
Monika Alimienė, Rita Kuvykaitė
Publikováno v:
Ekonomika ir vadyba [Economics and management]. 2012, Vol. 17, no. 3, p. 1084-1097.
With the growth of international business integration and globalisation, internationalisation of company activities has become a necessity seeking to survive and develop own business regardless of company size, managed resources, and nature of activi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d1813ded33e3f520ba9f6160329c6364
https://doi.org/10.5755/j01.em.17.3.2130
https://doi.org/10.5755/j01.em.17.3.2130
Autor:
Monika Alimienė, Rita Kuvykaitė
Publikováno v:
Ekonomika, Vol 59 (2002)
Ekonomika 2002, t. 59, p. 7-22.
Ekonomika 2002, t. 59, p. 7-22.
Globalus marketingas, jo taikymas globalioms rinkoms Lietuvoje dar labai mažai nagrinėjami. Lietuvos mokslininkų darbuose globalaus marketingo sprendimai analizuojami tarptautinio marketingo kontekste, neišskiriama marketingo sprendimų priėmimo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::71ed9e6b8ad0fcb9294d167e8b017042
https://www.journals.vu.lt/ekonomika/article/view/17003
https://www.journals.vu.lt/ekonomika/article/view/17003
Autor:
Rita Kuvykaitė, Asta Tarute
Publikováno v:
Procedia - Social and Behavioral Sciences. :654-658
The Marketing Science Institute’s 2014-2016 Research Priorities underline the need for further research in terms of the concept of consumer engagement and emphasize customer the problematics of engagement‘s measurement as a research priority in i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aae8ee929af3d3970834e77b69333869