Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Risto Moisio"'
Autor:
Risto Moisio, Mariam Beruchashvili
Publikováno v:
Psychology & Marketing. 40:707-722
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::963d034b1359f26891f86ea02f5a5ff0
https://doi.org/10.1002/mar.21776
https://doi.org/10.1002/mar.21776
Autor:
Risto Moisio, Mariam Beruchashvili
Publikováno v:
Journal of Consumer Culture. 23:331-348
The current paper examines how men are socialized to the ideal of fighter masculinity in the context of Mixed Martial Arts (MMA), a combat sport mixing ground fighting and striking. Such work is timely because the fighter masculinity ideal underlies
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::47cc430518700d25d2dcf472139b3a8c
https://doi.org/10.1177/14695405221088920
https://doi.org/10.1177/14695405221088920
Publikováno v:
European Journal of Marketing. 55:2649-2673
Purpose Despite years of research into consumer socialization, little research examines men’s roles in consumer socialization processes. The purpose of this paper is to attend to this gap and to investigate consumer socialization processes in singl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81fd65b457adf9d076d75111ec6e03fd
https://doi.org/10.1108/ejm-11-2018-0753
https://doi.org/10.1108/ejm-11-2018-0753
Publikováno v:
European Journal of Marketing. 55:1724-1746
Purpose Virtual gifts have emerged as a common feature of online communities, social gaming and social networks. This paper aims to examine how network-related variables and gift-seeding impact virtual gift sales. The network variables include gift-g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44834880fa159bc5447f716ee8cff398
https://doi.org/10.1108/ejm-01-2019-0046
https://doi.org/10.1108/ejm-01-2019-0046
Publikováno v:
Journal of Consumer Behaviour. 20:89-100
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c431d458fb52876cb5c94a146e0a45b2
https://doi.org/10.1002/cb.1858
https://doi.org/10.1002/cb.1858
Autor:
Risto Moisio, Mariam Beruchashvili
Publikováno v:
Journal of Consumer Culture. 16:656-676
How do mancaves, male spaces in or around the house, contribute to construction of masculinity? Our research challenges the perspective that male spaces emerge in opposition to the feminine conception of home. Findings from interviews with American s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d80202ac7660ec53d8b5bac899327a2f
https://doi.org/10.1177/1469540514553712
https://doi.org/10.1177/1469540514553712
Publikováno v:
Journal of Consumer Behaviour. 13:50-59
Through a qualitative study of a sample of Weight Watchers dieters, this research provides insight about the relationship between goal setting and lay theories—people's basic assumptions about the malleability of their personal attributes. We find
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dcfb58ad949ff2c85767891f2980ef29
https://doi.org/10.1002/cb.1457
https://doi.org/10.1002/cb.1457
Publikováno v:
Journal of Consumer Culture. 15:307-328
Building on prior theorizing on hope, dramaturgy of emotions, and the notion of transfiguration, this paper examines how the Weight Watchers brand elicits and embodies hope among its consumers. Based on the findings from a qualitative study of Weight
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf9fedb9cabdd0147082ca34160557f4
https://doi.org/10.1177/1469540513498612
https://doi.org/10.1177/1469540513498612
Autor:
Risto Moisio, Mariam Beruchashvili
Publikováno v:
Journal of Consumer Affairs. 47:404-431
Does better planning hold the promise to achieving weight loss? Practitioners and academics often prescribe planning one's diet and exercise as a means of achieving weight loss. However, this study challenges such a prescription. The key insight deri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c94c0d768c2f55fb717570048e4a8b9
https://doi.org/10.1111/joca.12014
https://doi.org/10.1111/joca.12014
Autor:
Risto Moisio, Mariam Beruchashvili
Publikováno v:
Journal of Consumer Research. 36:857-875
Why do millions of consumers in the United States struggling with the consequences of overconsumption believe that membership in a support group is crucial to their well-being? We examine how Weight Watchers, the world’s largest support group, aids
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6cf139d8a2c972df498bfd5520620399
https://doi.org/10.1086/605590
https://doi.org/10.1086/605590