Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Rina Suthia Hayu"'
Publikováno v:
Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, Pp 99-114 (2022)
This study aims to examine the effect of f-commerce browsing and f-commerce usage intensity of f-commerce impulse purchase mediated by urge to purchase on users of the Facebook. The data was collected from 197 respondents who had made impulsive purch
Externí odkaz:
https://doaj.org/article/beebc2f746df4fad872a58fb1b28ce79
Publikováno v:
APMBA (Asia Pacific Management and Business Application), Vol 10, Iss 2, Pp 125-136 (2021)
E-commerce has swipe the new culture of marketing way in Indonesia. During the Covid-19 pandemic the intensity of the uses of marketplace canal is increasing dramatically. This research aims to know the effect of Website Quality, Electronic Word-of-M
Externí odkaz:
https://doaj.org/article/505997f20800403dabbf12a0438859cf
Publikováno v:
Jurnal Manajemen Dan Kewirausahaan, Vol 9, Iss 2, Pp 163-172 (2021)
This study aims to determine the impact of trust, attractiveness, expertise, and popularity (Suhay Salim) celebrity endorsement on the purchasing decisions of Korean skincare brand "Some By Mi" in Indonesia. The research method used in this research
Externí odkaz:
https://doaj.org/article/891513831c1c4ae58c373faf32ee95fe
Publikováno v:
Management Science Letters, Vol 10, Iss 5, Pp 961-968 (2019)
The development of information technology has brought the changes to the rapid growth and competition of online website stores in Indonesia. Online store businesses are aggressively making various marketing efforts to influence consumers to shop on t
Externí odkaz:
https://doaj.org/article/dfb30098eec2475b90397478b923ed06
Autor:
Fahrudin JS Pareke, Rina Suthia Hayu
Publikováno v:
AFEBI Management and Business Review, Vol 1, Iss 1, Pp 29-41 (2016)
The concept of Five-Factor Model (FFM) of Personality describes the basic dimension of human behavior, thinking, and emotions that related to the job. The FFM currently getting popular and reach more attention to from the scholars and practitioners a
Externí odkaz:
https://doaj.org/article/e485e3b211fc48c8b3c82a998b90b285
Publikováno v:
Management Science Letters, Pp 1421-1428 (2021)
Small and Medium Business (UKM) of bread and cake can develop and encounter business competition if they are concerned greatly with their marketing performance. The purpose of this study was to determine: 1. The effect of market orientation and produ
Publikováno v:
Management Science Letters, Vol 10, Iss 5, Pp 961-968 (2019)
The development of information technology has brought the changes to the rapid growth and competition of online website stores in Indonesia. Online store businesses are aggressively making various marketing efforts to influence consumers to shop on t
Publikováno v:
Advances in Economics, Business and Management Research.
Publikováno v:
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan. :99
This study aims to examine the effect of f-commerce browsing and f-commerce usage intensity of f-commerce impulse purchase mediated by urge to purchase on users of the Facebook. The data was collected from 197 respondents who had made impulsive purch
Autor:
Rina Suthia Hayu
Publikováno v:
Managament Insight: Jurnal Ilmiah Manajemen. 9:30-44
The increasing concern for human health and environmental sustainability, has made the companies to innovate their products into environmentally friendly products. Loyalty became the goal of marketing strategies that can be built with satisfaction, t