Zobrazeno 1 - 4
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pro vyhledávání: '"Riddhish N. Joshi"'
Autor:
Riddhish N. Joshi, Dr. Yogesh C. Joshi
Publikováno v:
Gadjah Mada International Journal of Business, Vol 23, Iss 2, Pp 173-192 (2021)
Globalization has unlocked and exposed domestic and overseas marketers to superior market opportunities. Additionally, it presents consumers worldwide with a vast number of local and foreign brand choices. Indian consumers, also now, have a broader c
Externí odkaz:
https://doaj.org/article/1573997365884ce4bb44a3c9e0a72446
Autor:
Riddhish N. Joshi, Yogesh C. Joshi
Publikováno v:
Towards Excellence. :1114-1135
The study aimed at empirically examine the role of various economic and demographic antecedents to consumer ethnocentrism and in turn, its impact on purchase intention of consumers towards domestic products. The study also explored the mediating effe
Autor:
Riddhish N. Joshi, Yogesh C. Joshi
Publikováno v:
Deglobalization – The Future of Growth in the International Economy? ISBN: 9781914266102
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45bcf35b8b21e4b8eb63f9653034661f
https://doi.org/10.51432/978-1-914266-10-2-1
https://doi.org/10.51432/978-1-914266-10-2-1
Autor:
Yogesh C. Joshi, Riddhish N. Joshi
Publikováno v:
Gadjah Mada International Journal of Business, Vol 23, Iss 2, Pp 173-192 (2021)
Globalization has unlocked and exposed domestic and overseas marketers to superior market opportunities. Additionally, it presents consumers worldwide with a vast number of local and foreign brand choices. Indian consumers, also now, have a broader c