Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Ricky Wilke"'
Publikováno v:
Ekonomika, Vol 59 (2002)
The distinctive identity of a brand has enormous commercial importance. When a competitor copies that identity with a cheaper inferior product, it can jeopardize the heavy investment in creating and designing products. The identification of the origi
Externí odkaz:
https://doaj.org/article/71c19e0766a84084b53328fe62fd1abd
Publikováno v:
Journal of Interactive Marketing. 31:1-16
Building on empirical research, we identify four mental models of business–customer interactions and show how each uniquely affects how managers conceptualize and use social media. The four models are “business-to-customers,” “business-from-c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::18c988a1e04d6debe4e7f0779d46662d
https://doi.org/10.1016/j.intmar.2015.03.001
https://doi.org/10.1016/j.intmar.2015.03.001
Publikováno v:
Journal of Strategic Marketing. 23:471-496
Why have the majority of companies not yet begun to integrate sustainability on a larger scale into their business strategies? In dealing with this question, we have developed and tested a theoretical model that combines a cognitive frame view with a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cb91ba5d5102e3e5cbe813b938d1658f
https://doi.org/10.1080/0965254x.2014.991348
https://doi.org/10.1080/0965254x.2014.991348
Publikováno v:
Global Fashion Management Conference. 2018:635-636
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7cb0a3e9232b9c3299a23aff44644401
https://doi.org/10.15444/gmc2018.05.09.04
https://doi.org/10.15444/gmc2018.05.09.04
Publikováno v:
International Journal of Retail & Distribution Management. 38:6-23
PurposeThe purpose of this paper is threefold: to examine complaint management among retailers in order to develop a typology of their strategic complaint management system; to develop a profile of each retailer group included in the typology using a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::85414455e03f53d4c25456c1293abfb2
https://doi.org/10.1108/09590551011016304
https://doi.org/10.1108/09590551011016304
Autor:
Ricky Wilke, Thomas Ritter
Publikováno v:
Journal of Business-to-Business Marketing. 13:39-64
Over the last 50 plus years, many authors have contributed to our understanding of business markets. As this research area is complex, researchers have addressed issues from different levels of analysis hereby also using a variety of theories (e.g.,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5526aeb54487e9c7f9852bf693c322b1
https://doi.org/10.1300/j033v13n03_02
https://doi.org/10.1300/j033v13n03_02
Publikováno v:
Corporate Communications: An International Journal. 9:43-49
This paper draws on ideas in economics and game theory to develop a new theory of marketing in the emerging network economy. The paper argues that in a network economy, firms and consumers will confront “coordination problems”. With the emerging
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::443d0501f38f8300092e06717aad2d3f
https://doi.org/10.1108/13563280410516483
https://doi.org/10.1108/13563280410516483
Autor:
Ricky Wilke
Publikováno v:
European Journal of Marketing. 46:306-308
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c513711d03f4b6b0e25e6fb40c50d0d
https://doi.org/10.1108/03090561211189347
https://doi.org/10.1108/03090561211189347
Autor:
Judith Lynne Zaichkowsky, Ricky Wilke
Publikováno v:
Business Horizons. 42:9-18
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a36f1acc9e94fefa87b3e4f7d67b0873
https://doi.org/10.1016/s0007-6813(99)80033-0
https://doi.org/10.1016/s0007-6813(99)80033-0
Publikováno v:
Industrial Design, Competition and Globalization ISBN: 9781349301324
IBM CEO Tom Watson made the claim, that ‘Good design is Good Business’ at one of the first Aspen conferences on design in the 1950s (Watson and Petre, 1991). It seems generally accepted, that companies such as Apple, Alessi and SONY have gained c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed1273e7bdf44ea544f5d10acc585f97
https://doi.org/10.1057/9780230274037_10
https://doi.org/10.1057/9780230274037_10
